10 Ways to Adjust Existing Marketing Strategies for Today’s Consumers

10 Ways to Adjust Existing Marketing Strategies for Today’s Consumers

Lots of companies use techniques like SEO and social media marketing. But they don’t all use them the same way. In fact, sometimes you may need to adjust how you use these platforms and concepts to communicate effectively with consumers today. Here are tips from members of the online small business community for making these adjustments.



Use SEO techniques to improve your writing

SEO is not just about bringing new visitors to your site. Techniques can also help you get straight to the point and use relevant wording. So it can actually improve your writing. Lauren Rigoli of Wording Well elaborates on the point here.

Organize your content with Enterprise Content Management

Content marketing isn’t just about sharing a few posts here and there. Once you have an extensive library of valuable content, you need a way to organize it. This is where Enterprise Content Management comes in. Learn more in this MyTechMag post by Elizabeth Cole.

Avoid These Referral Marketing Mistakes

Referral marketing allows you to build a customer base thanks to word of mouth. But sometimes you need to give existing customers an incentive to refer friends and family. To get the most out of your strategy, read the ideas in this Pixel Productions post by Shivani Goyal. Then head over to the BizSugar community to see what members have to say.

Create a new design concept

Graphic design can have a huge impact on your marketing efforts. But before you can finish your next campaign, you need a design concept. Manoj Rajput discusses the idea in more detail in this post in Mind Stock.

Find new marketing opportunities for a far world

The influx of remote workers has changed the landscape for B2B marketers. So if you provide products or services for other businesses, you may need to adapt to stay relevant. This TopRank marketing post by Joshua Nite includes new opportunities for technology marketing to fit specifically in a remote world.

Grow your social media presence with these management tools

Managing social media requires careful planning and strategy. Fortunately, there are plenty of tools that can help you automate and simplify. This blogging wizard post by Nicola Bleu contains 12 options. BizSugar members have shared their own thoughts on this topic here.

Outrun your competitors, even during the struggle

Sometimes growing a very small business seems like a constant struggle. So it may not seem realistic to steal market share from big competitors. However, it is possible to thrive under these conditions. Read this GrowMap post by Ryan Kh for tips.

Get the most out of LinkedIn’s creator placement tools

LinkedIn recently added various tools under the Creator Mode section. These include the new direct access and newsletter features, which can help you get the most out of the platform you’re likely to already be using. Andrew Hutchinson’s social media post today explains more about these updates.

Dive into Google Data Studio

Data can help you make informed marketing decisions. Google provides access to a lot of data. One tool all small businesses should know about is Google Data Studio. Neil Patel explores the features and capabilities of this offer in this post.

Adjust your marketing and advertising strategy to suit today’s world

The pandemic has changed a lot in the way companies operate. It also affected consumer opinions. So you may need to change your marketing and advertising strategies as well. Evan Widjaya delves into the topic in this Bezbek post.

If you would like to suggest your favorite small business content for consideration in an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Photo: Depositphotos


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