5 ways for teachers and organizations to interact with students on social media

5 ways for teachers and organizations to interact with students on social media

Spending unusually long hours on social media has long been seen as a disruption for academic students. Truelist reports that more than 210 million of the world’s population are heavily involved in social media, and nearly half of this is made up of young people.

The evolution of social media after the pandemic can be more than just an addiction. It can be a professional enhancer, skills teacher, or business developer for students and educational institutions.

Here are 5 ways for educators and organizations to interact with students on social media:

1. Flow of lectures and events

Access to live video sessions with industry experts, recorded lectures for colleges, group broadcasts of videos, etc., in platforms such as YouTube, Vimeo, etc., acts as a catalyst to promote active student participation.

These platforms can also be used to stream industry related events such as workshops, exhibitions, etc.

By hosting webinars, webinars, etc., institutions can reach out to potential students in greater numbers, apart from providing educational space to existing students.

2. Create interactive clubs

Build interest-based chat groups and study groups to form free discussion forums to build communication.

Such groups ensure an unlimited flow of ideas, creating a bridge of greater understanding between students and faculty.

Connecting potential students with attendees and alumni base through platforms such as WhatsApp, Telegram or Clubhouse will double the learning range for students as well as the college’s reputation.

Clubs can even form healthy bonds with those who work off campus, thus extending activities to the outside world.

3. Professional platforms

Some social media platforms like LinkedIn, Quora, etc., are entirely dedicated to learning, skills, and career path improvement.

Other applications such as D2C or Dare2Compete can also be used to keep students updated as well as to enhance access to the institute.

Other platforms such as Facebook have provided a job search feature, which students can freely share and even interact with through the right guidance provided by colleges.

By providing such valuable information through their official pages, the institutes can enlighten the minds of the students and have a better access to it.

4. Global reach

According to MOOC statistics, nearly 60% of internet users have used e-learning platforms and are satisfied with them. The role of social media platforms in popularizing online learning is simply pivotal.

Under the guidance of global industry experts, news and promotions for various seminars and courses are flooded onto these platforms.

The institutes can publicize the events by sharing the details via their social media handles. This will increase the reach of the event and student participation.

5. Organizing events and platforms

Besides college or university level events and competitions, students now have more scope to participate even in meetups at international level.

Events like business plan, coding wars, etc. see great participation and consensus.

Such events are reasons for students to demonstrate to apply their knowledge, refine their skills, and even build strong bonds.

Social media has made a necessary transformation to adapt to changing conditions making these platforms offer enough features and content that even a day is spent in these non-addictive and productive platforms.

Social media is seen as a space to communicate and interact without hesitation. Simply put, educational institutions that actively participate in social media can act as a huge fracture that encourages active communication and leads to mutual benefits.

Article by Vinay Papani, Vice President of Marketing, SRV Media, Pune

Read: 10 Quick Teaching Skills for Educators to Engage Students in Online Classrooms

Read: 5 ways universities need to go beyond textbooks to new ways of teaching

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