Apple, Google, Spotify and more

Apple, Google, Spotify and more

  • Insider analyzed salary data for marketers, advertising and public relations professionals at some of the most important companies.
  • We analyzed the numbers for Apple, Google, Microsoft, Spotify, and others.
  • They hire top advertising experts to improve their image and promote their products.

Even with many industries laying off people in the pandemic, companies from Apple to WPP are hiring the best advertising and marketing talent to improve their image and promote their products.

Advertising and related services employed 447,300 workers in August, up 3.2% from a year ago, according to BLS data.

When companies recruit from abroad, they are required to disclose information including salary or salary ranges when hiring people under the H1-B visa program.

Insider collected its reports on what some of the hottest companies pay for their marketing and advertising roles by analyzing the 2020 and 2021 government data that companies must provide to employees on visas.

Salaries for Snap’s marketing and sales staff can be as high as $110,000 per year

Snap, the company behind Snapchat, is hiring as it tries to take on competitors in areas such as augmented reality, short video and original shows.

I’ve offered employees in marketing and sales roles like account executive salaries between $78,000 and $110,000 per year.

Here’s a look at other jobs and what you pay with Snap.

Spotify Pays Marketers $95,000 to $190,000 Base Salary

Spotify has become the podcast home of big hitters including the Obamas and Joe Rogan, and it’s hiring steadily as its podcast ambitions grow.

Spotify offered employees with US work visas in marketing roles annual base salaries ranging from $94,000 to $190,000.

Read about those positions and more on Spotify.

Netflix marketing roles can reach $330,000


The company’s resilience despite the pandemic and increased competition has helped make it one of the most sought-after places to work in technology.

This person has been appointed to a variety of positions, from marketers in Seoul to animators roles in Los Angeles. Unlike other tech companies, they do not pay performance bonuses, but rather pay high salaries.

Based on the data, Netflix offered annual base salaries ranging from $68,000 to $850,000, with an average of $345,000 for various roles.

Below are the salaries for marketing and other roles at Netflix.

Creative directors are among the highest paid roles in advertising holding companies like WPP

With advertising spending returning, the largest agencies are looking for CEOs to fill top positions such as new business chiefs, managing directors, healthcare and e-commerce professionals.

WPP paid ad planners up to $180,000 and creative managers over $200,000, for example.

Read more about paying at WPP, Omnicom, and other ad holding companies.

Public relations specialists are among the industry’s biggest drivers

The PR industry is ramping up hiring in hot areas such as data, crisis management, and healthcare consulting.

Edelman, the largest PR firm by revenue, paid EVP up to $280,000, while senior executives at company-owned holding companies like Ketchum earned up to $500,000.

Healthcare is required, and salaries show that. The FTI paid a senior health advisor $108,000, for example.

See the full list of public relations field salaries here.

Apple marketers can earn up to $325,000

Tech giants like Facebook, Google, Amazon, Uber, and Airbnb have skyrocketed in recent years, thanks in part to marketing.

Salaries include $95,000 for a marketing specialist at Amazon and $325,000 for a senior marketing manager at Apple.

Here’s a sample of what Apple, Airbnb, Google, and other tech companies pay their marketers.

What DTC Startups Peloton, Grubhub, and Others Pay Marketers

Several direct-to-consumer startups have pumped up their marketing as online sales have mushroomed in the shadow of the pandemic.

DTC companies remain the number one destination for marketing professionals, with salaries that include $132,000 for a marketing director at Grubhub and $231,000 for a brand marketing director at Peloton.

Latest DTC Salary Revealed: What Companies Like Peloton, Chewy, and Instacart Pay Marketers

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