Comscore (NASDAQ: SCOR), the trusted partner for cross-platform media planning, transaction and evaluation, today announced that it has acquired Shareablee, a leading social media marketing analytics and measurement company. With a takeover that closed on December 16, 2021Comscore plans to expand its Media Metrix® and Video Metrix® coins to include Shareablee’s social media engagement and video insights, which will bridge an industry gap in today’s traditional digital and social measurement services.
Comscore and Shareablee’s aggregate audience insights will give media companies, brands and advertisers an unparalleled understanding of consumer engagement and reach across platforms. Integration plans call for Comscore digital products to take advantage of Shareablee data, allowing customers to expand their digital footprint in products like Video Metrix® with advanced social video insights, and for Shareablee customers to get additional benefits with curated views of Comscore digital data embedded in shareable dashboards. Comscore plans to retain the Shareablee team after closing, with key members of the Shareablee management, including Tanya Yuki |And Greg Dale And Jonathan Liebermanand continue in leadership roles.
Shareablee, a Meta for Media Measurement Partner, provides analytics and intelligence to many of the world’s largest brands, publishers and agencies including Mondelez, GroupM, ESPN, NBCUniversal and Vox Media. Shareablee has created a proprietary rating for more than twenty million publishers, advertisers and content creators in more than seventy global markets posting millions of videos, photos and articles daily across major social media platforms – providing a wide range of performance-based insights that is a natural complement to Comscore’s currency television, and CTV, OTT, digital and film metering solutions. Comscore and Shareablee have joint clients who will benefit from true cross-platform insight into marketing reach and effectiveness.
Comscore is committed to the future and helps customers gain a comprehensive view of the consumer across platforms, while understanding the unique engagement of premium video. The future of measurement would not be complete without including the impressions provided by social media platforms.” Bill LeVequeCEO and Executive Vice President, Comscore. “For marketers, this inclusion in our currencies will provide a great opportunity to maximize their results in advertising investments. We see many opportunities to help our customers grow their audience and increase their impact using social platforms.”
“At our core, we believe content is important, and that data and insights can make storytelling more impactful. We are excited to team up with Comscore and look forward to finding new ways to jointly drive innovation.” Tanya Yuki |, CEO and founder of Shareablee. “Our extensive social measurement capabilities provide insight into changing content consumption and consumer behaviors, particularly when it comes to highlighting Generation Z, and fit right in with Comscore’s end-to-end intelligence across platforms. Bringing Comscore-specific resources and metrics to our product development capabilities will be a Very exciting for the entire market.”
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