CreatorIQ today announced that TikTok has appointed it as its official TikTok Marketing Partner – becoming the first partner for the TikTok-only SaaS influencer marketing platform.
The integration will give CreatorIQ customers access to the main TikTok Creator and content metrics available in the TikTok Creator Marketplace through the CreatorIQ Dashboard. This means brands will have direct access to exclusive first-party TikTok insights on audience demographics, growth trends, top performing videos, and more to help them identify the best creators to work with. CreatorIQ customers can now plan and execute marketing campaigns for TikTok creators from start to finish within the CreatorIQ Intelligence Cloud.
TikTok is an important component of CreatorIQ’s mission to connect global brands and agencies with creators as the single source of truth to manage and measure every aspect of influencer marketing. TikTok has quickly become an important platform for both brands and creators, reporting over 1 billion monthly users, while CreatorIQ identified engagement rates of up to 15% across multiple categories in a recent analysis.
“Over the past two years, TikTok has become a powerful platform for creators driving the cultural conversation for the entire digital world,” said Tim Sovay, Chief Operating Officer at CreatorIQ. “This partnership will give CreatorIQ customers the ability to pair TikTok first-party data and analytics with our robust workflows and measurement solutions to create effective ROI-driven campaigns. Furthermore, it contributes additional data to our efforts to develop and deliver industry-wide benchmarking.”
“Creators are the lifeblood of our platform, and we are constantly thinking of new ways to facilitate communication and collaboration with brands,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok. “We are excited to partner with our elite group of trusted partners to help brands discover and work with diverse creators who can share their message in a real way.”
The TikTok partnership is closely following CreatorIQ’s acquisition of influencer marketing analytics platform Tribe Dynamics, which has cemented its leadership position as the world’s largest SaaS influencer marketing platform in terms of revenue, growth, data authority, and global expansion.
“TikTok has become a major platform for brands looking to tap into culture,” said Gary Orellana, Senior Vice President of Influencer Marketing, Dentsu, Americas. “The ability to access the TikTok Creator Marketplace through the CreatorIQ dashboard allows us to increase the impact and management of our creator outreach efforts, by standardizing them across platforms, providing first-party data in real time, and creating efficiencies for our customers.”
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