PORTLAND, Oregon, Dec 16, 2021 (GLOBE NEWSWIRE) – According to the report published by Allied Market Research, Customer Journey Analytics Market $8.28 billion in 2020, and is estimated to reach $46.68 billion by 2030, at a compound annual growth rate of 18.8% from 2021 to 2030.
Expansion of the retail industry, availability of real-time data, and increased demand for consistent customer support during business interaction is driving the growth of the global customer journey analytics market. However, the complex process of data synchronization and concerns about data privacy are hampering the growth of the market. On the contrary, focusing on virtual touch points is expected to open up new opportunities for market players in the future.
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- The Covid-19 pandemic has increased the demand for customer journey analytics due to the increased need among businesses to focus more on customers in terms of marketing to create an informed customer experience and reduce marketing investments.
- The global adoption of work-from-home culture has helped the market grow, due to the increased demand for cloud-based analytics solutions to manage vital information for enterprises.
Get a detailed analysis of the impact of COVID-19 on the Customer Journey Analytics market:
The report segments the global Customer Journey Analytics market on the basis of component, deployment mode, application, point of contact, organization size, industry segment, and region.
Based on the component, the solutions segment occupied the largest share in 2020, capturing nearly two-thirds of the market. However, the services sector is expected to show the highest compound annual growth rate of 19.9% during the forecast period.
On the basis of publishing mode, the domestic segment accounted for the lion’s share in 2020, contributing to about three-fifths of the market. However, the cloud segment is estimated to depict the highest compound annual growth rate of 20.1% from 2021 to 2030.
The report provides an analysis of the global Customer Journey Analytics Industry Across several regions such as North America, Europe, Asia Pacific and Llama. The market across North America held the lion’s share in 2020, accounting for nearly two-fifths of the market. However, the market across the Asia Pacific region is expected to display the highest compound annual growth rate of 21.6% during the forecast period.
The Global Customer Journey Analytics Market report includes an in-depth analysis of the major market players such as Acxiom LLC. and Adobe Systems, Inc. and BryterCX, IBM Corporation, and Nice Ltd. and Pointillist, Quadient, and Salesforce.com, Inc. SAP SE and Verint systems.
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Pawan Kumar, CEO, Allied Market Research, leads the organization towards providing high-quality data and insights. We are in professional institutional relationships with many companies and this helps us extract market data that helps us in creating accurate research spreadsheets and assures the utmost accuracy in our market forecasts. All the data presented in the reports published by us are extracted through preliminary interviews with senior officials from the leading companies in the respective field. Our secondary data acquisition methodology includes in-depth online and offline research and discussions with industry knowledgeable professionals and analysts.