Dublin – (work wire) – Added report “Dark Analytics Market – Outlook from 2021 to 2026” ResearchAndMarkets.com Show.
The Dark Analytics Market was valued at $334,468 Million for 2019 and is expected to grow at a CAGR of 26.94% to reach a market size of $1,776,077 Million by 2026.
The increasing number of security breaches is one of the prominent factors expected to drive the growth of dark analytics during the forecast period. Moreover, as competition between organizations continues to intensify, they are seeing a growing need to analyze large amounts of unstructured or dark data to obtain meaningful insights from it and use it to improve marketing and operational efficiency.
The increasing focus of companies towards data security is prompting companies to analyze dark data to plan their information security strategy. This is expected to increase the demand for dark analytics solutions, thus boosting market growth during the evaluation period.
The recent outbreak of the novel coronavirus disease (COVID-19) has had a positive impact on the analytics dark matter market. With the pandemic restricting people indoors and strict COVID-19 measures, work from home has been implemented in many parts of the world, where possible, increasing the amounts of data generated, as everything has been managed by distance. Also, the pandemic has led to an increase in digitization which has led to an increase in data.
Moreover, corporate marketing strategies have largely shifted to the online platform and led to a rise in data-driven marketing. This has led to an increase in the adoption of dark analytics during the pandemic. Moreover, as data usage increases, the trend towards greater adoption of dark analytics is expected to continue in the future.
The rise in data-driven marketing
One of the major factors expected to drive the growth of the Dark Analytics market during the forecast period is the increasing use and popularity of data-driven marketing. With the increase in digitization, data-driven marketing is gaining traction. By utilizing and analyzing customer data, better and people-oriented marketing strategies could be devised, thus the data-driven market was booming.
Moreover, the competition in data-driven marketing has increased exponentially over the years and thus companies have now been diving into dark data to gather new and unexplored insights about customers, in order to stay ahead of the competition. With the advent of new technologies such as machine learning and big data analytics, the use of dark data analytics for marketing is expected to be one of the key factors in the competition among corporate marketing strategies in the future.
Hence, the increasing competition in data-driven marketing is expected to drive the marketers to adopt advanced technologies like dark analytics, which is expected to boost the growth of the data analytics market during the forecast period.
Increased focus on data security.
The rise in cases of data breaches has increased companies’ focus on the security of their data, driving up the demand for dark data analytics, and thus is expected to drive the growth of the darknet analytics market during the forecast period. According to information from the Government of India, cybersecurity cases in India have nearly tripled compared to 2019, reaching 1.16 million cybersecurity cases in 2020.
In May 2021, a personal information data breach was reported for patients at the Mississippi Coastal Family Health Center (CFHC). Information such as names, addresses, Social Security numbers, medical insurance information, health and treatment information was compromised. Such types of data breach cases have been increasing over the years, which has led to data security concerns among businesses.
Unexploited dark data when identified and managed increases the level of enterprise security, which protects those vulnerable untapped data from hackers, which is one of the prominent factors expected to drive the adoption of dark analytics in the coming years.
North America to retain a large market share.
Geographically, the North American region is expected to hold a significant market share due to the presence of market leaders in analytics such as Microsoft Corporation, Amazon Web Services, among others.
Moreover, the countries of the region are technologically advanced and therefore have a higher tendency to adopt new technologies such as dark analytics. The Asia Pacific region is expected to witness significant growth during the forecast period due to increased investments in cloud-based solutions and an emerging IT sector.
Moreover, the growing number of analytics startups in the region is expected to drive the growth of the dark analytics market in the Asia Pacific region during the forecast period.
Main topics covered:
1.1 Market Definition
1.2 Market segmentation
2. Research Methodology
2.1. research data
3. Executive Summary
3.1 Research Highlights
4. Market dynamics
4.1 Market Drivers
4.2 Market Restrictions
4.3 Porter’s Five Forces Analysis
4.4 Industry value chain analysis
5. Dark Analytics Market Analysis, By Type of Analytics
6. Dark Analytics Market Analysis, by Publishing Mode
6.3 In the workplace
7. Dark Analytics Market Analysis, By End-Use Industry
7.3. Retail and e-commerce
7.6 health care
8. Dark Analytics Market Analysis, By Geography
8.2 North America
8.2.1. United States of America
8.3 South America
8.4.3. United kingdom
8.5 Middle East and Africa
8.5.1. Kingdom Saudi Arabia
8.5.2. The United Arab Emirates
8.6 Asia Pacific
8.6.4 South Korea
9. Competitive environment and analysis
9.1 Key players and strategy analysis
9.2. Emerging players and winning the market
9.3 Mergers and acquisitions, agreements and cooperation
9.4 Vendor Competitive Matrix
10. Company Profiles
10.1. IBM Corporation
10.2. SAP SE
10.4. Teradata Corporation
10.5. Microsoft Corporation
10.6. Dell EMC
10.7. AvePoint, Inc.
10.8. Datamir Company
10.10. Cohesiity, Inc.
For more information on this report, visit https://www.researchandmarkets.com/r/j1gwq4