Digital Transformation in 2022, Marketing and Advertising News, ET BrandEquity

Digital Transformation in 2022, Marketing and Advertising News, ET BrandEquity

Digital meta-modulation in 2022
Cryptocurrency, NFT, Metaverse, vertical video craze. There are some days when I feel like I can’t keep up. Unfortunately, brands cannot raise their hands in a similar way. Digital platforms are changing faster than ever and brands, unlike me, must be ready for that. Here are some of the key digital trends brands and their managers need to look out for in 2022. These trends were drawn from the inputs that experts provided to our team of journalists.

Mixed reality: Facebook’s rebranding to Meta is just the beginning of another digital revolution on our way. Facebook is certainly not the only company that wants to shape the meta image. Epic Games has already made an announcement about funding this year. Microsoft is looking to build a metaverse focused on action, while Apple develops advanced VR gear that will transform the market.

Growth of NFTs: Experts predict that non-fungible tokens will not only become an obsession among fraternities in Bollywood and sports, but will become a massive trend that is cementing them as an inherent part of popular culture.

Short Video Content: The explosive growth of TikTok and now Reels will by no means stop. Consumers watch more video content on their phones than their TVs and brands will have to adapt to.

And finally, influencer marketing: It doesn’t matter whether people think content creation is an actual job or not, because influencers have tremendous reach and a good “impact”. Brands that have owned content makers almost have a new funnel to drive sales (look no further than Netflix India).

The digital world is a series of continuous small revolutions. To keep up with the pace, there is only one way out. the shift.

– Reda Fatima Mobin

We would love to hear your feedback. Do contact us at contactus@etbrandequity.com, prasad.s@timesinternet.in and reda.mobin@timesinternet.in. Happy reading!

What does the digital world hold in 2022

Digital meta-modulation in 2022
The year 2021 has brought many surprises to the digital sphere – the kind that has irrevocably changed the business landscape. There was a ban on Chinese apps that made TikTok one of the biggest victims, Intermediate Guidelines and Digital Media Ethics Code, 2021 by the Ministry of Information Technology, and the currently preferred buzzwords – cryptocurrency, NFTs (non-fungible tokens) and Metaverse.

Brand Equity spoke to the experts for a bit of a stare into the future for 2022. READ MORE

Human existence is the ultimate link in the Metaverse: Satya Nadella

Digital meta-modulation in 2022
The Chairman and CEO of Microsoft said that human existence is the ultimate link where the digital and physical worlds come together.

“When you and I can have a meeting where we’re all together without actually being present, that’s the next big breakthrough. And we’re approaching this very thoughtfully because we’ve learned from similar transformations in the past,” Nadella said. Read more

world news

United States: Twitter, Meta and YouTube are among the tech giants summoned by the panel

Facebook faces $3.2 billion class action in the UK over market dominance

Scammer uses YouTube shorts to post stolen videos from TikTok: Report

Facebook rejects ads focused on women’s sexual health: report

Fact-checkers urge YouTube CEO to act against misinformation

Twitter buys minority stake in Alef Digital Advertising

Apple iMessage shouldn’t take advantage of bullying: Google

NFT sales reached $25 billion in 2021, but growth shows signs of slowing

Flexbooker scheduling platform hacked, 3.7 million users’ data stolen

Work (outside) from home: Pandemic increases online exercise

Clubhouse offers support for web listening

US: Facebook sued for manslaughter

Metaverse gets a touch of reality at CES

India news

Ministry of I&B Twitter account hacked and later restored

EdTech Code of Conduct: IAMAI Announces Education Technology Consortium of India

#UninstallBharatPe: BharatPe draws flak on Twitter via viral call recording

Virender Sehwag joins the world of NFT cricket with Rario

Twitter announces initiatives for voters ahead of the assembly elections

deep diving

How NFTs Revolutionized the Film Industry

Data and technology analytics have made companies more productive, competitive and decisive

companies that are active in the field of NFT games; Will the madness continue?

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