- A few thousand followers on Instagram classify some users as “influencers”.
- But at what point – and with how many followers – can an influencer start making money?
- Insider spoke with dozens of influencers about when, how, and how much they started making money.
With a few thousand followers on Instagram these days, it’s easy to ask yourself: When can I start making money doing this?
The good news is that there is no strict minimum.
Three influencers interviewed by Insider — all with less than 3,000 followers on Instagram — said they got paid by the brands to post to their small audiences.
For example, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year. She said that she started a sponsored content package at the time that was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission.
And now, it’s easier than ever to share affiliate links on Instagram Stories since the company launched access to link stickers for all accounts in October.
Instagram also pays some influencers directly through incentive programs such as “Bonuses” for Reels, which require at least 1,000 views on Reels (instead of a minimum number of followers). On the other hand, other Instagram monetization features like “Badges”, the Instagram tipping tool for IG Live, require creators to have at least 10,000 followers. Many of these programs are also limited to certain countries, have a minimum age of 18, and require that accounts be registered as business or creator accounts on the app.
While the doors have been opened for many Instagram creators to start earning a living, they often don’t start making a full-time income right away (although quite a few micro-influencers with less than 100,000 followers work full-time as influencers).
Today, influencers no longer need hundreds of thousands of followers to start making money.
Here are some of the reasons:
- ‘Nano’ and ‘micro’ influencers (Usually accounts with the extension Less than 100,000 followers) by many brands across industries. These smaller influencers demonstrated the power of niche and engagement communities on Instagram, flooding with fake followers and disproportionate engagement on the platform. Influencers can earn hundreds of thousands of dollars from these deals.
- Instagram owned by the dead He opens his multi-billion dollar portfolio and Pay some influencers, which it announced last year with an impressive investment of $1 billion in creators through 2022.
- Affiliate links Sharing is now easier than ever. Some affiliate programs have their own requirements, such as LTK or ShopStyle. Instagram is also testing its affiliate marketing program, which is available to a select number of creators at the moment. Influencers can get commission on paid sales directly through Instagram. Bethany Everett Ratcliffe, who’s already enrolled, just did 16000 followers And she made over $500 in one month.
paying off: Leaked commission rates from September 2021 reveal how much Instagram affiliate testing brands like Sephora are paying influencers
So, how much money do these Instagram influencers make?
Insider interviewed about 20 Instagrammers about how much money they make, with followers numbering between 2,000 and just over 100,000.
Here is a full breakdown of our coverage:
From Brand Deals:
- Messi Mariano, travel and fashion influencer with 102,000 followers
- Jehava Brown, travel and lifestyle influencer with 70,000 followers
- Nick Kotsumpas, vegan influencer with 63,700 followers
- Jade Darmawangsa, YouTube Creator (382,000 subscribers) with 52,000 followers on Instagram
- Ashley Jones, fashion and lifestyle influencer with 45,000 followers
- Emma Curtis, lifestyle influencer and podcast host with 38,000 followers
- Britney Turner, lifestyle influencer with 27,000 followers
- Caitlin Button, lifestyle influencer with 22,000 followers
- Gigi Kovac, part-time lifestyle blogger and mother of two with 13,500 followers
- Tyler Chanel, sustainability influencer with 12,000 followers
- Khadija Lacey Taylor, fashion and lifestyle influencer with 9,800 followers
- Laur DeMartino, nano influencer and full-time college student with 5,200 followers on Instagram
- Jane Lauren, part-time lifestyle influencer with 2,900 followers
- Amber Broder, part-time skincare influencer and full-time college student with 2,300 followers
- Kayla Compton is a lifestyle influencer who has around 2,000 followers on Instagram