Siteimprove, a leading enterprise platform that enables marketing and web teams to transform content into revenue-generating customer experiences, today announced the results of Forrester Consulting’s Total Economic Impact™ (TEI) global study. The TEI study commissioned by Siteimprove showed that the Siteimprove platform delivered a 275 percent return on investment (“ROI”) over three years for a composite organization. The payback period for Siteimprove solutions for costs associated with the platform is In less than six months, the deployment of Siteimprove has increased profits and expanded market reach.
“Improving performance with purpose from Sitemprove allows marketers to spend more time creating effective, efficient content that truly impacts revenue,” said Shane Paladin, CEO of Siteimprove. “Forrester’s analysis validates our core mission: helping marketing teams deliver content that is the most accessible, comprehensive, relevant, discoverable, and usable.”
Forrester’s study interviewed several Siteimprove clients across North America and Europe, who are focused on providing a more consistent and upgraded digital experience to their clients. According to the results of the TEI study, prior to using Siteimprove, interviewees noted that their organizations lack the capabilities to deliver a consistent, high-quality digital experience across their extensive websites. By identifying bugs and performance issues, the study found that Siteimprove’s platform offers:
- Increase profits from user experience and refined website design, Utilization Optimize the site to apply insights-driven methodologies to page redesigns, content creation, and marketing campaign spending.
- Increase profit from improved accessibility, As Siteimprove customers have expanded their customer base by proactively ensuring that web practices comply with the Web Content Accessibility Guidelines. By viewing web performance through the strict lens of accessibility, companies not only enable visitors with disabilities to engage with their brand but ultimately expand their audience by providing ease of use that benefits a broader consumer base with a range of digital capabilities.
- Automated monitoring and workflow resulted in significant savings By automating site monitoring, which reduces the average time spent detecting errors and monitoring content by 90%.
- Traffic booster from search engine optimization, By improving web content and identifying and addressing technical issues, content, user experience (UX), or mobile devices.
The Forrester Total Economic Impact™ (TEI) global study includes quotes from surveyed companies:
“We have several websites within the country, all with different teams. I needed a solution that could help us centrally understand the quality of these websites and provide them with easy-to-understand procedures to correct the identified issues.” Head of the Internet Marketing and Information Technology Department
“We focus more on customizing our content for organic search, and this data is sourced from Siteimprove.” Marketing Technician, Information Technology
“We have partnered with Siteimprove in view of a major website relaunch with the goal of merging three heterogeneous sites that reside on over 10,000 pages into one unified ownership to enhance our brand and create one voice,” said Jörg Lothal, Senior Director of Corporate Communications, Web Intelligence and Cross Marketing. Merck search engine, given a fairly short eight-month schedule, was a very ambitious project.” Despite the challenge, the Siteimprove platform enabled us to not only maintain but significantly improve the quality of our content, setting a new standard for site experience that we offer to our visitors. Since the relaunch, we have been able to quadruple the number of visits to our website and gain deep data-driven insights into the mechanics of content design, which will guide our digital marketing efforts moving forward.”
The full TEI study can be downloaded here
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