The “YES! to Census 2020” campaign for the city of Houston and Harris County continues to earn accolades |  Texas News

The “YES! to Census 2020” campaign for the city of Houston and Harris County continues to earn accolades | Texas News

HoustonAnd January 14, 2022 /PRNewswire/ — American Advertising Federation Department 10 introduced Lopez Negrete Communications, the largest independently owned and operated Hispanic marketing agency in the country, and Team Hounanimous, a conglomerate of several local businesses HoustonOrganizations, companies, and agencies based on the Mosaic Award for Diversity and Inclusion in an integrated campaign.

“Our Census 2020 collaborative campaign continues to earn awards in all aspects of the industry – research, strategy and tactics – that are validated in all aspects by our industry peers,” said Alex Lopez-Negret, Co-Founder, CEO and President, Alex Lopez-Negret. “Voting and the census are two primary ways in which the voice of the community can be heard. Our goal of getting the census’ message to hard-to-reach communities was an honor we took very seriously. From District 10 AAF for the diverse and comprehensive efforts that have guided this entire initiative as best in class, on Despite the challenges we face due to the pandemic, among other headwinds.”

The “YES! to Census 2020” campaign, which relied heavily on in-depth data science and research from January advisors as well as extensive qualitative and proprietary research, is designed to inform and encourage participation in the 2020 Census of traditionally hard-to-reach communities by obtaining reliable approvals from Third party through a multi-media mix of communications: news, social media, local influencers, trusted voices, elected officials, and community-inspired efforts that have produced branded murals across town in traditionally countless neighborhoods. This campaign did not have or use media paid money, and was entirely a community-based, grassroots outreach and outreach effort.

This campaign was recently recognized by the Advertising Research Foundation (ARF) on the National Theater, who awarded her a Silver David Ogilvy Award in the Multicultural Marketing category. The ARF Ogilvy Awards honor insightful research and marketing efforts that lead to insightful and measurable creative performance. The American Public Relations Association also gave campaigners Silver and Bronze Anvil Awards for the campaign in the content marketing and creative tactics categories.

The dedicated consortium created to implement this campaign was named Team Hounanimous and included Touchpoint Strategies, Black Sheep Agency, January Advisors, Potential Missions, Solution Marketing Group, Elite Change, Asian Community Support Services Center and UP Art Studios.

The District 10 Mosaic Advertising Federation of America awards the Mosaic Awards to individuals, companies, and agencies within it ArkansasAnd LouisianaAnd Oklahoma And Texas Their commitment to diversity and inclusion is demonstrated through their creative work and organization-wide initiatives. A panel of industry professionals scores entries based on criteria, including the executive summary, situation analysis, strategy and implementation, and safeguards.

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SOURCE Lopez Negrete Communications, Inc.


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