Despite the rapid growth of their market, cannabis providers have a limited arsenal when it comes to online promotion. Google does not allow advertising of cannabis or any related services, so pay per click is out of the question. Fortunately, there are plenty of SEO strategies to improve visibility even in this highly censored industry. Discover the best tips to drive organic traffic in 2022.
Cannabis SEO requires a special kind of expertise. Clinical SEO services help sites rank on the first page on Google by a number of keywords. Experts navigate the complex legal landscape and help their clients succeed through high-quality content and white hat strategies.
How does search engine optimization work?
So, what is search engine optimization all about? Websites cannot promote themselves. Cannabis providers may not use paid advertising, but they can move forward through judicious optimization. This relates to the technical aspects of their sites, their content, and link building strategies. Search engine optimization is always a complex endeavor.
When users search for cannabis, CBD, marijuana, or any other related products or services, they enter keywords into a search engine. If your website ranks well for these words, you may end up on the first page of Google results. The higher you go – the more users will click on your link, visit your catalog and possibly buy from you.
The premise is quite simple, but the factors contributing to the ranking are diverse. The professional agency knows all the ins and outs of search optimization. Take advantage of the following tips and tricks to make the most of your web presence:
1. Promote your website
Websites can be optimized for SEO during and after development. In addition to an eye-catching and aesthetically pleasing design, you need smooth navigation, fast loading, and sharing through photos, videos, graphs, and other elements. Put yourself in your customer’s shoes and think about the first impression your site makes.
Slow loading is a major deterrent. The majority of users abandon websites that load more than 3 seconds. When choosing any graphic elements, make sure that they do not overload the interface. Find the perfect balance between quality and size.
2. Mobile Optimization
Google prioritizes websites optimized for smaller screens. Today, the majority of customers use their smartphones or tablets to search online. Hence, they are more likely to use Google Hemp on the go. Ensure that your content looks great on mobile screens and visitors can find what they need quickly and easily.
3. Add a blog
A blog will not only allow you to educate visitors and customers. SEO is also important! Optimize your articles for organic search by including relevant keywords. Gradually, you can establish yourself as a trusted source of insights about the industry and its products. Only provide well-researched content and keep it up to date. Allow customers to comment to boost engagement.
Marijuana remains a controversial topic surrounded by many myths and misconceptions. For example, the vast majority of American consumers have a misconception about the safety control of CBD, and few understand the intricacies of this emerging market. This is not surprising, as there is a mixture of contradictory and inconsistent regulations across the country.
Help your site visitors understand what cannabis is, how to use the products properly, and the benefits they bring. Contribute to changing consumer perceptions and attitudes for the better. Strategize, publish regularly, and pay attention to the following requirements:
● Avoid selling language and explicit promotion of your products or services. Focus on education instead.
● Ensure that the articles are well organized, have appropriate descriptive tags, keywords, sub-headings, etc.
● Include lists, images, and subtitles to make articles easier to read.
● Write at least 500 words.
4. Google My Business
GMB is a powerful tool that displays your business’ physical location, contact information, opening hours, and a brief overview of products and services. It can help you reach new customers both online and offline. Create your local profile and keep it updated.
Google will ask you to verify your work, which may be done in different ways – for example, by mail. Usually, it takes about five business days to complete the verification. After that, customers will be able to find you online. Provide users with as much information as possible, and double-check every detail. Even small mistakes make companies lose credibility.
5. Google Reviews
Encourage customers to leave their reviews on Google Maps and any other sites where your company appears. Respond to both positive and negative feedback and resolve issues if complaints are objective. Don’t ignore criticism, even if it’s unfair. Remember that the majority of potential customers check reviews before placing an order.
6- Social media
Even though social media ads are banned, your company can still create a profile and fill it with impressive content. On the other hand, this is a great way to promote your website and include links to it. Secondly, it is also useful for SEO, as social media profiles are also categorized for organic search.
7. Google Analytics
Finally, successful SEO campaigns are unimaginable without reliable metrics. How will you measure the performance of your site and ensure that your investment pays off? Google Analytics is a treasure trove of information. You will see how many unique users come from organic search, which pages are most popular, what keywords are used to find your content, etc. If you haven’t implemented the Google Analytics code on your site, do so ASAP and start tracking your data!