Marketing your Algarve villa in 2022

When it comes to the villa rental market in the Algarve, 2022 will be the year when you will make your villa stand out from the crowd. Across many industries, not just travel, we are seeing new and innovative marketing techniques that are capturing the attention of consumers around the world.

At SandyBlue, we’ve always harnessed the power of a marketing strategy. Each villa we have in our portfolio is unique, which means that using different channels in different ways is key to our strategy. Deep analysis of past marketing performance is a great way to determine your villa’s successes and areas in which it could command more attention.

It also means you can get ahead of the competition – putting in place your SandyBlue marketing strategy early on means we’ve seen reporting inquiries increase 22%, bookings 36% and average booking values ​​32% in 2021. So, what will a year bring? 2022 Marketing in the villa rental space?

Strong Marketing Channels
All of the marketing channels we use at SandyBlue have one thing in common – communication must be consistent. This is an effective way to feed the audience and keep them engaged, even after they remain as guests.

Social media continues to be a juggernaut, particularly in the travel industry. We saw a 27% increase in social media traffic as a result of a detailed analysis of how audiences interact with posts. In 2022, we expect to see more upside in TikTok. Users are already using the channel to follow certain travel hashtags and plan their next trip. This certainly should not be ignored.

Email marketing remains a mainstay in travel marketing. Content that is engaging, consistent, and eye-catching will help keep the audience interested. This is also a great way to keep in touch with previous guests and build a database of loyal customers. With a database of over 25,000 customers, our team has seen the benefits of focused email campaigns.

Simple yet effective changes
Oftentimes, it is easy to assume that marketing campaigns have to be big and bold. While this is certainly a great way to put your villa on the map, there are smaller changes that can have a big impact.

At SandyBlue, we understand the importance of visual impact. Potential guests need to see exactly what the property will offer, so they can imagine themselves really staying there. Great real estate photography is always high on our agenda, so we recommend villa owners to check out their villa photos. Moreover, the use of lifestyle images on social media encourages tourists who are looking for a great place to stay.

Across each marketing channel, it is also important to look at the demographics of the audience. Doing so allows you to adapt your messages and content to talk to them directly.

Get noticed in 2022
We will surely be keeping an eye on the travel and marketing trends in 2022. Villa owners in the Algarve should take note, so their villa is a must-see next year!

|| features@algarveresident.com
Joe Mountain is the founder of Algarve villa rental company SandyBlue.
289392236 | www.sandyblue.com

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