PostcardMania Profit Reaches New Highs, $83.9 Million in 2021, Led by New Marketing Automation Up 154%

Clearwater, Florida.And January 20 2022 /PRNewswire/ — PostcardMania continues its winning streak after a year of accomplishments, increasing its dividend by 31% in 2021, starting with $64.2 mm in 2020 to $83.9 mm, adding more than 40 new positions to its roster, bringing its number of employees to a new high of 328. The direct mail company-turned-professional has reached new heights in many areas, but the fastest growing segment by far has been PCM Integration, a newly launched division focused on direct mail automation – an increase of 154%.

Direct mail automation provides customized automated processes to the direct mail marketing process and allows businesses to communicate with consumers offline in a more personalized way. Instead of printing and mailing a postcard or letter in the thousands, the automation is pre-programmed to deliver a single piece of mail to any individual consumer when triggered.

Triggers can be connected to over 200 CRM and SaaS platforms in minutes and assigned based on specific behaviors, events or dates, for example:

  • Abandon shopping cart
  • Making a purchase for the first time from a local company
  • Unsubscribe from email list

PostcardMania’s historic year indicates the growing strength in offline marketing and highlights where marketing budgets may be headed in 2022. With inflation hitting a 40-year high and the cost of digital advertising rising steadily throughout 2021, it looks like businesses are ready To find ways to achieve this. Each dollar stretches farther. Automated direct mail offers two advantages that may be key going forward: a significantly lower cost of entry compared to traditional direct mail, and a more personalized consumer experience that offers tangible touch points, which a digital number lacks.

Studies show that implementing personalization in the customer journey can boost sales by 10% or more and increase ROI by 500-800%. Among PostcardMania’s 101,163 small business clients, similar success stories can be found. A roofing contractor client got a new roofing job from his automated direct mail campaign after sending 57 follow-up postcards to site visitors. Each of these robotic postcards costs approx $1.50, while the new roof can be anywhere $10,000 upwards. This is an approximate ROI of conservatively over 11000%.

Founder/CEO of PostcardMania Joey Jindosa He commented, “Putting this kind of marketing technology into the hands of everyday small business owners with small budgets has been our mission since 2013, when we started our pivot from a direct mail-only marketing company to a technology-driven marketing company covering everything from direct mail to digital advertising. We are now in a position to help small business owners with every aspect of their marketing – online, offline, integrating both, and automating everything to make it easier – at an affordable price. The most competitive and thriving small business sector is good for all of us.” .

Gendusa credits its decision not to cut its marketing budget or lay off anyone during the early weeks of the pandemic in 2020 (despite dropping an average of 41% in 5 weeks) as the impetus that gave PostcardMania the impetus for a recovery in the same year and the end of 2020 by nearly 10% . Now, those gains are compounding and accelerating, with now growing 31% and adding nearly 100 new jobs since then May 2020 In order to keep up with demand.

To obtain additional information or to schedule an interview with Joey Jindosa, Call Jessica Lalo at 888-338-6409 or email [email protected].

PostcardMania is one of the most effective marketing companies in the country and specializes in generating leads for small and large sized businesses. They are listed by Inc. 500 and 5,000 plus Forbes.com and Entrepreneur, Inc. Magazine and more. PostcardMania offers fully integrated results-based marketing campaigns that seamlessly bring online and offline channels together. Visit www.postcardmania.com for more information.

SOURCE PostcardMania

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