Digital Marketing Not The Future. It Is Now

Digital marketing is not the future, it is the now, if you’re not on digital you’re already behind. This was highlighted by the executive manager Digital Channels and Tourisms Partnerships Fiji, Akuila Batiweti.

Mark One Apparel managing director Mark Halabe, British High Commissioner to Fiji Brian Jones, Women Entrepreneurs Business Council chair Eseta Nadakuitavuki and Investment Fiji chair, businesswoman and executive Jenny Seeto during the inaugural Women Invigoration Nation (WIN) Convention event at the Grand Pacific Hotel March 26, 2022′ Photo: Laisa Lui.

Digital marketing is not the future, it is the now, if you’re not on digital you’re already behind.

This was highlighted by the executive manager Digital Channels and Tourisms Partnerships Fiji, Akuila Batiweti.

Speaking at the WIN Convention, Mr Batiweti said that on a global scale it was a must to have a social media presence, email advertising, display advertising.

This was a minimum requirement to make headway in business.

He said women can connect the dots better than men and should use that skill as an important tool.

“Digital is just taking what you do in the real world to the digital platform,” Mr Batiweti said.

Left: Shilfa Tusheen, Investment Fiji, The Executive Manager, Digital Channels and Tourisms Partnerships Fiji, Akuila Batiweti, and Ema Lagilevu, Senior Legal Officer, Fiji Development Bank. The ladies who flank Mr Batiweti won a surprise prize at the convention. Photo: Laisa Lui.

important to use your personality to connect with people and your customers at the engagement level.

“The tone of voice online and the content will determine the interest of your clients to the products you’re selling.”

Mr Batiweti recommended to entrepreneurs living in the rural and maritime areas not to set up a website for their business.

However, market their products and be available to provide feedback on the post to maintain customer interest.

Sign Up To Co-operatives
Director and Registrar of Co-operatives, Acting Program director of MSME– Fiji Faizal Khan, encouraged women to sign up to co-operatives because it was a legally binding and recognised entity.

“Co-operatives increase women’s access to resources and economic opportunities,” Mr Khan said.

“It empowers women to challenge social and cultural norms and creates an enabling environment for women to use opportunities and assets to progress.”

Mr Khan, in praising the efforts of Women Entrepreneurs Business Council (WEBC) to its first WIN Convention, said it was a very important platform to be the voice for women in co-operatives.

“There are also a lot of women entrepreneurs in the rural areas and they can be involved in such programmes,” he said.

“Roughly there are about 10 percent female members in the co-operative and stakeholders are working with women agencies on how to increase that and which co-operative model is best for women in entrepreneurship.”

The event culminated with a cocktail dinner at the same venue.

The convention was backed by the British High Commission with a $41,000 funding.

The event was organized by the Women Entrepreneurs Business Council (WEBC).

Feedback: laisa.kabulevu@fijisun.com.fj

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