Tips to enhance audience engagement with interactive marketing — Retail Technology Innovation Hub

Video captions are important because a lot of people watch videos with the sound turned off.

There are a number of reasons for this. Not only do some people have hearing struggles but there are plenty of people who will use their phone while commuting or at work, and so they will have the volume turned off.

Because of this, you are much more likely to experience success from your video marketing efforts if you ensure that they have subtitles on them.

Make the most of infographics

Another type of interactive digital marketing content that has had huge success rates is infographics. Infographics are powerful in terms of both PPC and SEO when it comes to engaging with users effectively.

One of the great things about infographics is that they are highly shareable. When a well designed infographic is published on the Internet, other people share it with their audience as well.

The content is impactful and easy to consume, which is why it tends to be shared so much. This is a great way of getting your content in front of a wider audience.

However, this also highlights why it is important to choose your topics carefully and think about what is going to be impactful and provide value to your audience.

Interact with people via personality tests and quizzes

In addition to the suggestions we have offered so far, personality tests and quizzes can also help you to interact with people effectively.

We have all been there: scrolling along social media, and we see a quiz that tells us who our celebrity crush is or how many children we will have.

We know that there’s no way that the quiz is going to be able to predict our future. However, we can’t help but click on it simply to see what the outcome is.

This is something that businesses can use to their advantage. Quizzes are easy to fill in and easy to share, so you can create your own personalized quizzes that engage with customers and provide them with fun.

Not only is this a good way of getting your brand out there but you will collect some information about the user as well. This will make it easier for you to tailor your marketing efforts in the future.

And, just like infographics, quizzes are often shared as well. When people get a funny result, they will often share it with their followers on social media, and they will be encouraged to take the quiz themselves, so it has a snowball effect and gets your brand out there in front of as people as possible .

Use gamification in your marketing efforts

Another option to consider is gamification. Gamification incorporates using game like elements in a non-gaming environment. It is all about the stimulation of human behaviour, motivating the person to take a certain action.

There are many different ways that you can add gamification to your marketing campaign, from adding elements to emails to enhancing your surveys with gaming elements.

The benefits of this are extensive. Gamification will tap into the competitive spirit of your audience, as well as encouraging customer interaction. You can also use gamification as part of your loyalty program efforts.

Make the most of user generated content

Last but not least, user generated content is another great example of interactive marketing.

Inviting users to share their own content is an excellent way of engaging with people and boosting your brand.

Social media is a great place to start with this. You can get people to write messages about your business accompanied with a brand related hashtag.

The excellent thing about user-generated content is that it is a form of social proof. People are more likely to take what other people have said about your business seriously, rather than just relying on a company’s marketing pitch.

Final words

So there you have it: everything you need to know about interactive marketing and how to implement this effectively.

There is no denying that businesses today face a tough challenge when it comes to standing out from the competition.

However, if you follow the tips mentioned above, you can be sure that your business will stand out from the crowd and engage with customers in an impactful manner.

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