Bright Signals acquires Three Part Story and PUNK

Glasgow creative agency Bright Signals has grown from 31 to 45 staff following the acquisitions of Glasgow-based digital agency Three Part Story and Edinburgh-based advertising agency PUNK Creative.

The three agencies will now operate as a single integrated team under the Bright Signals brand.

Bright Signals creates and promotes a range of marketing content for brands like Edinburgh Gin, Skyscanner, Innis & Gunn and Highland Spring, while PUNK and Three Part Story (previously known as Innovation Digital) bring the likes of The Scottish Football Association and Highland and Islands Enterprise to the stable.

The turnover of the combined entity should now exceed £3m.

Managing director and founder David Craik said: “Our vision in creating Bright Signals was to take a more agile approach to marketing communications, leveraging the real-time feedback ‘signals’ afforded by digital channels to test, iterate, and improve on risky fire- and-forget campaigns.

“Following the digital acceleration brought about by the pandemic, we’ve seen a marked increase in demand for a more integrated, or ‘full-funnel’ offering, where brand advertising and performance marketing are connected through sophisticated data and targeting.

“These acquisitions represent a step-change in our ability to meet that demand, with the PUNK team bringing extensive expertise in top-of-the-funnel strategy and creative advertising, while Three Part Story really bolster our capabilities in bottom-of-the -funnel web development and e-commerce.”

Three Part Story managing director David Buchan stated: “We’ve long admired Bright Signals’ reputation for imagination and innovativeness, which together with Three Part Story’s longstanding pedigree in technical excellence and digital content allows us to combine creativity and technology in ways that will even more innovation and impact for clients.”

Jane Strachan, PUNK managing director and founder, added: “We created PUNK because we believe in the power of big ideas and saw the opportunity to bring fresh thinking to the market – we’ve enjoyed over five years of success with this model, and now’s the ideal time to continue that evolution.

“Bringing our three agencies together represents not only a formidable combination for clients but a hugely exciting opportunity for our people, to bring their ideas to life by collaborating with like-minded experts across a broader pool of talent.”

Bright Signals also recently hired creative director Guy Vickerstaff, previously creative director with The&Partnership and head of art at The Leith Agency.

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