Copywriter – Pedestrian Jobs

Adore Beauty is Australia’s longest-running online beauty store with over 250+ global brands and 13,000+ products ranging from budget to bougie. The company was started by Kate Morris in 2000, her vision was unique, to create a place where customers felt comfortable and in control of their own beauty journey.

Today, Adore Beauty is a bustling, ASX listed quick-paced, passion-driven company employing approx 185+ team members. Every team member at Adore Beauty brings something special to the company and its culture – that’s what makes us unique. The team at Adore Beauty all live and breathe the company values: we work for each other; we do the right thing; and we bring a positive energy to work each day. Does this sound like you? Great!

The Role

You’ve a talent for tone of voice, and a grasp on grammar. You’re a commander of campaigns, and champion creative, and above all: you’re a whippersnapper with words. Sounding all a little too familiar? You may just be our new copywriter.

The copywriter will work as part of the wider creative team to create every-day retail offer campaigns as well as create major campaigns if required.

Day to day responsibilities

  • Write highly engaging copy for monthly campaign assets – hero messaging, eDMs, paid social, paid search, web assets, display banners
  • Work as part of the creative team to ensure all assets are delivered on time and on brief
  • Write copy to be used across marketing channels such as email, web assets, SEM, paid social, audio and visual advertisings
  • Work with campaign leads to work through feedback and make alts as necessary
  • Enforce the Adore Beauty Tone of Voice across channels such as merchandise pages, press releases, printed materials such as delivery boxes, internal communications , chat bots etc.
  • Proof-read all campaign comms to ensure they are ToV approved
  • Collaborate with business-wide teams to develop a variety of written marketing materials to be used in different channels
  • Produce error-free copy that adheres to guidelines
  • Develop insights and help provide creative direction for any major campaigns that require idea
  • Propose concepts and present underlying strategic thinking to business leaders if required
  • Manage multiple projects with short deadlines
  • Must have the ability to work well in a fast-paced environment and must have the ability to shift priorities if need be

Who you are

  • Experience in a fast-paced and/or retail environment
  • Completion of AWARD School is favorable but not required
  • Demonstrated success in managing brand Tone of Voice across a multitude of channels
  • Experience in producing copy for a variety of channels including SEM/SEO
  • Experience in creating engaging ideas based on insights and research
  • Excellent Language Proficiency
  • Very strong Communication Skills
  • Proven ability to offer creative copy solutions for campaigns
  • A solutions-focused personality type

“We are proud to be named as an Inclusive Employer 2021-2022! This achievement recognises that we are active and committed to inclusion, and that Adore Beauty is above the Australian workforce average in DCA’s Inclusion@Work Index. #InclusionIndex.”

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