Here’s How Marketing Automation Can Enhance Personalization


by Analytics Insight
April 25, 2022

Marketing automation is helping businesses to gain customer engagement to drive profit

The way that technology is taking us over, we are getting used to automated life and experiences. However, the field of marketing still has a touch of personalization that people, as customers, would like and appreciate. This is something that we would all like.

Market automation is going to help your business reach heights if mixed well with personalization. You must be thinking that personalization boosts market automation only, but the case can work and vice versa as well. You can use market automation to enhance personalization as well. Here’s how it is going to help you:

1. Try To Show Customers Things Similar To Their Interest

If you are using market automated software, it will help you show the customers Ads and send them emails and sometimes messages. If your software is one of the best ones, they will provide your customers with Ads and emails related to the ones in their interest. They can also show them Ads about products that would complement the ones that they are buying or considering buying. This will enhance your personalization by making the customers feel that the business connects to them better than they expected.

2. Try To Make Space In Their Inbox

You can always enhance your personalization by trying to make space in theory inboxes. You can message customers about the recently viewed products and the ones that can complement those products. You can always send out emails that relate to them leaving their shopping carts empty. This way, they will feel that they are a valued customer and that they make an impact on your business’s daily work. The work done by the market automation software will make them feel that they are connected with the business.

3. On-Site Engagement

This is probably the best way to make your customers feel that you have high personalization levels and the market automated software that you use. Most consumers like it when the website is working according to their preferences and choices. Websites mostly do this by trying to provide consumers with a small pop-up suggesting they visit a particular page on the website that they like. Give them a pop-up that asks them to stay every time they want to leave the website. This will also instill a sense of belonging in their minds.

The Bottom Line

Automation is taking over all fields, not only marketing, and we are seeing how well they have impacted us. The mix of the two, market automation and personalization, is the best if you are someone who loves to gain customers by building a sense of belonging in their hearts. Obviously, it serves so well, why should you bother letting it go, right?

They both go hand-in-hand with one other. But you must keep in mind that it requires a better understanding of your audience and their habits. This can only be attained if both things are used together. It makes your audience feel that your business is going the extra mile to get to know its customers better. Wouldn’t you want that?

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Analytics Insight


Analytics Insight is an advanced platform dedicated to insights, trends, and opinions from the world of data-driven technologies. It monitors developments, recognition, and achievements made by Artificial Intelligence, Big Data and Analytics companies across the globe.

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