Zappos Hires First Marketing Chief In Company’s 20-Year History

This week in leadership updates, Zappos names Ginny McCormick its inaugural chief marketing officer, RentPath hires Kathy Neumann as chief marketing officer, Nextstar Digital appoints Dennis Cook as senior vice president of sales marketing and more.


Zappos Names First Chief Marketing Officer In Its 20-Plus Year History

Zappos appointed Ginny McCormick as chief marketing officer, marking the company’s first marketing chief in its 20-plus-year history.

McCormick joins Zappos from the brand’s parent company Amazon. She served as marketing director for Amazon Hub, the division that runs the company’s package pickup and returns lockers.

Previously, McCormick was head of global media at Hasbro and chief marketing officer for Funko.


Kraken Hires Mayur Gupta As Its First Chief Marketing Officer

Kraken named Mayur Gupta its inaugural chief marketing officer, reports the Wall Street Journal.

Gupta was recently chief marketing and strategy officer at Gannett; before that he held marketing leadership roles at Freshly and Spotify Technology SA.


AB InBev Appoints Marcel Marcondes Global Chief Marketing Officer

Anheuser-Busch InBev named Marcel Marcondes global chief marketing officer, according to a press release.

Marcondes was previously global president of AB InBev’s Beyond Beer division.

The move is part of a larger corporate restructuring at the company, which also includes the appointment of Ricardo Tadeu as chief growth officer, a new role for AB InBev.


RentPath Appoints Kathy Neumann Chief Marketing Officer

Redfin-owned RentPath tapped Kathy Neumann as chief marketing officer.

Neumann most recently served as a vice president of marketing at Chewy as well as vice president of marketing at Carter’s Inc.


LendingPoint Taps Ryan Scully As Chief Marketing Officer

Ryan Scully joined LendingPoint as the company’s chief marketing officer, reports Valdosta Daily Times.

Previously, he was chief revenue officer at Liberty Lending. Prior to Liberty Lending, he spent 20 years at Discover Financial Services, most recently as senior vice president of brand, media and consumer insights.


Nextstar Digital Names Dennis Cook Senior Vice President Of Sales Marketing

Nextstar Digital hired marketing veteran Dennis Cook as senior vice president of sales marketing. Cook joins from Gamut, where he was VP of marketing.

Cook has also held leadership roles in consumer marketing, affiliate distribution and ad sales marketing at Sony Pictures Television, The Walt Disney Company, CBS Television, Showtime and ESPN.


Iron Hill Brewery Appoints Joyce Polsenberg Cremin VP Of Marketing

Iron Hill Brewery named Joyce Joyce Polsenberg Cremin as its vice president of marketing, according to the Full Paint.

Polsenberg Cremin joins Iron Hill Brewery from Kimpton Hotels & Restaurants, where she was senior director of restaurant and bar marketing.


Manulife Elevates Lay Ean Goh To Senior Director Of Brand And Marketing For Asia

Lay Ean Goh accepted a promotion as Manulife’s senior director of brand and marketing for Asia.

Goh has been with Manulife since January 2019. Before joining the company she was marketing manager for AXA’s Asia regional office.


Deloitte Consulting Promotes Scott Mager To US Chief Marketing Officer

Deloitte elevated Scott Mager to US chief marketing officer of its core consulting business.

Mager most recently was principal at the consultant’s marketing services division Deloitte Digital, which he founded in 2012 and helped grow with more than 20 acquisitions, including those of agencies Heat and Madras Global.

In his new role, Mager will oversee all marketing for Deloitte’s core consulting business, which also includes Deloitte Digital.


Altar’d State Hires Cristina Ceresoli As Chief Marketing Officer

Cristina Ceresoli has been named chief marketing officer of Altar’d State.

Ceresoli joins from Soma, where she was vice president of marketing.


LPGA Appoints Matthew Chmura Chief Marketing, Communications And Brand Officer

The LPGA has tapped Matthew Chmura as chief marketing, communications and brand officer, according to Golf Week.

Chmura comes to the tour from Leader Bank where he was chief marketing officer.

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