How Much a Creator With Under 10k Followers Charges for Branded Posts

  • Jalyn Baiden is an Instagram and TikTok nano influencer with fewer than 10,000 followers.
  • Baiden has worked with brands like Lancôme and GoPuff on sponsored content.
  • She shared how much money she charges brands, and how she started her business.

“Nano” influencers, those with only a few thousand followers, have become a valuable category to brands because of their highly engaged audiences.

Influencer-marketing firm Izea recently published a report that says influencers with between 1,000 and 10,000 followers have seen the biggest growth in payouts from brands. In 2015, these creators got paid an average of $25 dollars for a sponsored post. In 2021, the average price per post was $901 — 36 times higher.

Take nano influencer Jalyn Baiden, who started posting as aa skincare influencer in mid-2020. In late 2021, Baiden left her day job as a digital marketing coordinator to pursue content creation full time.

Since then, Baiden has earned over $26,000 as an influencer from sponsorships, commissioned content for brand accounts, and affiliate marketing.

“It’s something that I always wanted to pursue; I just never had the courage to do it,” she told Insider. “But I am so glad that I did take that leap of faith.”

Baiden, who is 28 and lives in Virginia with her husband, has 4,000 followers on Instagram and 8,000 followers on TikTok. She has worked with brands including Lancôme and GoPuff on paid partnerships. She also recently launched her own digital marketing agency, Balm Creative Co.

Baiden’s creator business has already earned $19,985 this year, according to documentation she shared with Insider.

“One of my goals this year was to replace my old salary, between my digital marketing agency and content creation,” she said, referring to her former career as a digital marketing coordinator. “So far, I’ve made 40% of my old salary in the last four months. It’s crazy to even say that out loud.”

She shared the scale she uses to determine her rates when negotiating with companies on sponsored posts. Her rates change depending on the deliverables, usage rates, and exclusivity — or the terms around working with similar brands.

Here are Baiden’s starting rates as an influencer:

  • Instagram story: $350 (3 frames)
  • Instagram in-feed post: $750
  • Instagram reel: $1,000 (15 to 60 seconds)
  • TikTok video: $1,000 (15 to 60 seconds)

*Note: These rates don’t include usage rights or exclusivity.

Insider verified these rates with documentation provided by Baiden.

Aside from creating content for her own social channels, she also works with brands and other influencers on their social media strategies.

“Brands hire creators to create user-generated content for them, and I’ve had a couple opportunities like that, and they are very lucrative,” she said. “You can create 10 to 15 videos a month for a brand and get paid thousands of dollars.”

Jalyn Baiden

In late 2021, Baiden left her day job as a digital marketing coordinator to pursue content creation full-time.

Emmanuel Baiden


Baiden’s template for cold DMing brands on Instagram

Landing paid brand deals as a new influencer isn’t easy. Instead of waiting for a brand to reach out to her, Baiden often cold pitches a company over an Instagram direct message or email.

Here are two of Baiden’s DM templates:

Instagram DM template: Hello! My name is Jalyn and I’m a content creator from Richmond, VA. I’m super interested in partnering with [brand] and would love to send a collaboration proposal to your marketing team. Could you please let me know the correct email contact? Thanks so much!

Email template: Introduce yourself (who you are and what you do); state your interest in working with the brand (share your experience with a product, that you like their focus on sustainability, etc.); Ask about their marketing goals for the quarter and how you can best support them. The key is to showcase the value that you can add to the brand, not what the brand can do for you. Attach your media kit and send.

When she’s not reaching out to brands directly, she uses the influencer networks Lumanu and Aspire to land paid partnerships.

“At the end of the day, this is your income,” Baiden said. “Especially if you are still working full time and you want to do this full time, you need to be setting yourself up to have a stable salary. You can always negotiate down.”

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