LA Rams Reimagine the NFL Draft as a Hollywood Heist Flick

Can you describe what went down on set?

Lexi Vonderlieth: It was a crazy few days of filming, trying to fit everything in, but one of our goals was really making it feel like this was a cut-down of a full-length feature film. We wanted all of those locations and that scale of the different scenes, from the quiet moments in the owner’s box to one of our star players repelling out of a helicopter.

A fun piece of insider knowledge is that almost everyone you see in the trailer who might normally be cast as an extra is actually a Rams employee. The security guards chasing Super Bowl MVP Cooper Kupp through the hallway is the Rams in-house counsel. The data analyst typing away in the opening of the computer scene is Rams CMO Kathryn Kai-ling Frederick. All the students in Aaron Donald’s math class are Rams employees.

Which are your favorite scenes?

Marissa Daly: Cooper Kupp running from the security guard is a sequence we all love. The way it was filmed, with the mysterious briefcase, and Cooper pulling off his jumpsuit to reveal the tuxedo underneath—all of that was inspired by iconic action-movie moments.

Lexi Vonderlieth: The helicopter scene featuring Jalen Ramsey. The logistics to pull this off were very complicated, considering SoFi Stadium is located underneath the flight path into LAX.

Also, the players getting out of their luxury sports cars in slow motion. Van Jefferson with a blowtorch. Matthew Stafford racing out of a seedy motel. It was important to us to stay true to that movie world and create our football story within it. Our audience is so savvy these days, that anything that felt inauthentic or like a commercial would quickly be overlooked. We wanted this to be a misdirect at the highest level.


Los Angeles Rams
Chief Marketing Officer: Kathryn Kai-ling Frederick
Chief Commercial Officer: Jennifer Prince
VP, Brand Strategy: Lexi Vonderlieth
VP/GM Rams Studios: Marissa Daly
Executive Creative Director: Eric Kaufman
VP, Corporate Affairs: Joanna Hunter
VP, Marketing Strategy and Operations: Margaret Plouffe
VP, Legal: Todd Davis
Player Marketing: Emma McVay
Strategy & Operations, Rams Studios: Michelle Runch
Photography Lead: Brevin Townsell
Manager, Brand Strategy: Rachel Zisman
Creative Strategy: Zambezi
Mr. Director, Partnership Marketing: Brittany Ramos
Director, Partnerships: Tyler Potts
Mr. Creative Director: Cory Befort
Manager, Retail Marketing: Gabe Jimenez
Coordinator, Retail Marketing: Maddie Bridges
Manager, Marketing Strategy & Operations: Cameron Malakoff
Manager, Corporate Communications: Chase Isaacs

Ventureland – Creative Studio
CEO: Kerstin Emhoff
President: Ali Brown
Creative Director: Mike Rosen
Executive Producer: Natasha Wellesley
Creative Consultant/Co-Writer: Susanna Fogel
Co-Writer: Zander Coté
Producer: Marissa Mackel
Director of Production: Tracy Hauser

PRETTYBIRD – Production Company
Co-Founder/Executive Producer: Kerstin Emhoff
President/Executive Producer: Ali Brown
Director: Paul Hunter
Director of Photography: Robert Richardson
Producer: Jeff Tanner
Director of Production: Tracy Hauser
Head of Production: Rika Osenberg
Production Designer: Justin Dragonas
Production Supervisor: Brian Lierk

Editorial: Monster Creative
Senior Editor: Doug Brandt
Editor: Jason Myers
Assistant Editors: Josh Hawks, Nick Appelbaum, Caroline Bonamico

Color: Company3
Colorist: Stefan Sonnenfeld
Producer: Blake Rice

Audio: Stampede
Sound Mixer: Mark Herscovitz
VFX Artists: Gabe Emmons, Alex Brodie
Online Editor: Steve Muenkel
Post Supervisor: Bobby Bullon
Post Producer: Benjamin Arnold

Music: Phantom Power Music and Sound Design
Sound Designer: Russell Total
Composer: Arvīds Saulītis

Visual Effects: Stampede Post

Footage & Image Research: The Director Studio

Head of Production US: Jamie Sewell

Josh Holloway as Les Snead, Rams GM
Scott Eastwood as Sean McVay, Rams Head Coach
Tyrese Gibson as Raheem Morris, Rams Defensive Coordinator
Dennis Quaid as Stan Kroenke, Rams Owner

Rams players (as themselves):
Kendall Blanton
Terrell Burgess
Aaron Donald
Jordan Fuller
Tyler Higbee
Van Jefferson
Cooper Kup
David Long Jr.
Jalen Ramsey
Nick Scott
Ben Skowronek
Matthew Stafford

Cameos (as themselves):
Big Boy
Bre Z
Brody Jenner
Daniel Ezra
Michael Evans Behling
Nelita V
P Rod (Paul Rodriguez)


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