Rocket Launches Its Pod(cast) Into The Online Stratosphere To Celebrate Its Fifth Anniversary

Sydney digital marketing agency Rocket celebrates its fifth birthday this week with the launch of its definitive podcast for Australian marketers, Smarter Marketer.

The rise has been meteoritic! Growing from a team of three founders to fifty digital marketing professionals, winning 18 awards, solving digital marketing challenges and running thousands of successful campaigns across SEO, Google Ads and Social for a vast portfolio of clients including Amazon, Rezdy, Mirvac, Pooled Energy and ACT Government. It sure has been a busy five years for Rocket Agency.

Rocket’s fast-growing team of genuine experts across a wide range of digital channels has been their recipe for success. Combining strategists, designers, project managers and writers seamlessly with specialists in Google Ads, Paid Social, SEO and Email Marketing has allowed them the depth of expertise to deliver award-winning, real-world results.

Key Rocket milestones:

  • 2017: Rocket celebrates its first year by winning the Google Premier Partner Award 2017 for Display Innovation
  • 2018: Rocket receives 5 shortlist places in the Semrush AU awards and wins Best Advertising Campaign
  • 2019: Co-founders, David Lawrence and James Lawrence publish their book, Smarter Marketer, which ranks as the #1 best seller in Marketing within 3 hours of launch on Amazon.
  • 2020: Rocket bags ‘Best Digital Services’ at the B&T awards, supports clients impacted by the pandemic and makes changes to keep the entire team intact
  • 2021: Rocket is crowned Australian Marketing Industry’s ‘Marketing Agency of the Year’ & launches graduate program, The Rocket Academy
  • 2022: Rocket wins the Best Large PPC Agency at the APAC Search Awards

Reflecting on the success of the past half decade, co-founder of Rocket and best-selling author James Lawrence says: “It’s been a phenomenal five years for Rocket… seeing the team grow, stay relevant and adapt to what the market needs. We’re very proud to have played a part in growing local Australian businesses with digital marketing and be recognised for it with industry awards. We’re keen to make a bigger impact and I’m excited about the next five years.”

Hosted by James himself, Smarter Marketer is a weekly podcast featuring conversations with marketers, industry leaders and thinkers about what it takes to be a smarter and more successful marketer in an ever-changing industry. The initial episodes include hot topics impacting Australian marketers such as wading through the great hiring struggle with Alicia Lykos from RedWolf Consulting and how to get better sales and marketing alignment with leading sales coach, Dean Mannix.

To listen to Rocket’s Smart Marketer podcast, visit

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