CLIQ Digital starts 2022 with a significant increase in members and sales

DGAP-News: Cliq Digital AG / Key word(s): Quarterly / Interim Statement
CLIQ Digital starts 2022 with a significant increase in members and sales
03.05.2022 / 07:30
The issuer is responsible for the content of this announcement.

CLIQ Digital starts 2022 with a significant increase in members and sales

  • Number of members grew in 1Q 2022 by more than 170k to 1.5 million

  • Sales grew by 75% and EBITDA increased by 56%

  • Profit for 1Q 2022 was up 68% to €5.8 million and EPS increased to €0.90, up 76%

  • Strategic update on 15 June

DÜSSELDORF, 3 May 2022 – CLIQ Digital AG today publishes its first quarter 2022 unaudited financial report.


The sales growth was reported in all regions, whereby European sales grew by 71% mainly driven again by the fundamental shift from media buying via affiliate partners to CLIQ Digital’s own, in-house media buying team.

in millions of €








North America












Sales growth by service was highest in multi-content portal sales due to the significant increase in and improvement of the licensed content across nearly all categories.

in millions of €
















Ad-funded digital marketing services




  • Margin: In 1Q 2022, EBITDA increased by 56% to €8.3 million (PY: €5.3 million) with an EBITDA margin of 15.8% (PY: 17.6%), reflecting higher investments into marketing and content to drive member growth.

  • Earnings per share: For 1Q, basic EPS grew by 76% to €0.90 (PY: €0.51) on the back of a profit of €5.8 million (PY: €3.3 million).

  • cash flow: In 1Q 2022, operating free cash flow came in at €0.2 million (PY: €5.1 million) due to the greater marketing spend.

  • Marketing spend: In 1 2022, the marketing spend increasedQ by 147% to €22.5 million (PY: €9.1 million) due to increased advertising volume and slightly higher advertising prices. The proportion of own media buying grew to 88% compared to 72% in 2021.

Operating review

  • Members: The number of paid members for multi- and single content offerings increased per 31/03/2022 by 13% to 1.5 million (31/12/2021: 1.3 million) driven by the increase in successful marketing campaigns and the attractive content, which is also more appealing to families. The expected average lifetime value of a member for multi- and single content offerings amounted to €71.27 during the quarter (4Q 2021: €69.81).

  • Lifetime Value of Customer Base: The Lifetime Value of Customer Base (LTVCB) came in at €104 million (31/12/2021: €87 million) at the end of March 2022. The LTVCB is calculated by multiplying the number of members by their individual remaining value lifetime and represents the total sales that is expected to be generated by the existing member base.

  • Profitability Index: CLIQ Digital’s six months’ Profitability Index for the first three months 2022 was 1.48x, compared to 1.56x in 2021. The year-on-year decrease was related to a general increase in the cost per acquisition across all regions and only slightly lower than the full year guidance 2022.

Strategic updates

  • Content: In February, CLIQ Digital licensed 14 new complete series from Palatin Media for its German and Austrian portals. These premium series add more than 400 hours of high-quality entertainment across all genres. In addition, CLIQ signed a new deal in March with LEONINE Studios for major Hollywood movies and series. CLIQ Digital’s Movies & Series category in the DACH region will be significantly upgraded with over 200 hours of additional high-quality content licensed from LEONINE Studios in Munich. This includes highly popular and highly ranked movies with Academy Award-winning and world-famous actors and directors as well as gripping international and domestic series.

  • Strategy outlook: At a virtual event on Wednesday 15 June 2022, Management will update the capital market and showcase CLIQ Digital’s upscaled German multi-content portal with its many new features and content highlights as well as give insight into the brand marketing campaign.

Management statement

2022 has kicked off to a great start and our increased marketing into impressive growth in sales and converted members,” said Ben Bos, member of the Management Board.We are pleased to announce that our customer base has grown by more than 170,000 against prior year-end close to 1.5 million members and sales growth has further accelerated to 75% year-on-year. All in all, we are very well on track to meet our FY 2022 guidance.

Earnings call

A live video conference call and webcast will be held for investors and analysts at 10.00 am CEST today and conducted in English by Ben Bos.

To attend the conference call and ask questions during the live question and answer session, prior registration of contact details is required at

A recording of the webcast will be available after the call at:


Investor relations:

Media relations:

Daniela Münster,, +49 174 3358111

Financial calendar

Strategic update


15 June 2022

2Q/6M 2022 Financial report & earnings call


2 August 2022

3Q/9M 2022 Financial report & earnings call


3 November 2022

About CLIQ Digital

CLIQ Digital is a global streaming provider specializing in the performance marketing of mass market entertainment products and offering its members unlimited access to movies, series, music, audiobooks, sports and games. CLIQ Digital has a long and successful corporate history in digital marketing, offering niche products to the mass market at competitive prices. The company operates in over 30 countries and employed 129 staff from 32 different nationalities as at 31 December 2021. CLIQ Digital is a valuable strategic business partner for networks, content producers as well as for publishers and payment service providers. The company is headquartered in Düsseldorf and has offices in Amsterdam, London, Paris, Barcelona, ​​Toronto and Florida. CLIQ Digital is listed in the Scale segment of the Frankfurt Stock Exchange (ISIN: DE000A0HHJR3, WKN: A0HHJR) and is a constituent of the MSCI World Micro Cap Index.

Visit our website at, here you will find all publications as well as further information about CLIQ Digital. Follow us on LinkedIn | Facebook | Instagram.

03.05.2022 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG.
The issuer is responsible for the content of this announcement.

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