The Influence of The Crypto Marketing Agency in the Crypto Industry

Ayodele Johnson HackerNoon profile picture

Ayodele Johnson

Ayodele Johnson is the CEO of ActivelinkPro, a Digital PR expert, Tech Enthusiast and an Online Marketing Strategist.

Marketing has proven to be an effective strategy in communicating with one’s customers, clients, partners and the community at large which is based on the implementation of specific designs done by companies and agencies to deliver and satisfy their customer needs. Every industry needs marketing for proper functioning, whether privately or publicly owned. Although the basis might vary, it would surely fall under one of the marketing concepts which includes, the production concept, the product concept, the selling concept, the marketing concept, and the social concept. Whatever marketing concept, that is applied to one’s business or company, is known to drive sales.

The cryptocurrency industry which deals with the use of different digital assets created for a secure digital exchange between the company and its customers or clients has been considered to be one of the largest industries with its flexibility, market drive and of course some restraints. With such importance, monitoring of sales and leads cannot be taken lightly.

Just as important, crypto marketing is a major key in bringing leads and sales to the industry. The Blockchain community of which the crypto industry is a part, just like the other web 2.0 technologies. This brings about the need for a marketing agency that is willing and able to help in effectively building a company or business name with different strategies that work overtime.

Herein, employing the use of a marketing company is a sure way in making it big in your crypto industry, as you are opportune to get the full service of your brand development. Why should you even ask for the services of a crypto marketing agency, when you have people who could help you out when a situation arises? The essence of employing the services of a marketing agency itself is a sure way of preventing the hassle that comes with working alongside a lot of people, thus you can get all that you want in an effective single package.

Now imagine what a specific marketing agency such as a crypto marketing agency can do to improve your brand in the crypto industry. Not only would it influence your brand positively , but also promote awareness and credibility in the industry. Moreover, with the rapid increase of crypto startups and businesses which have tremendous potential in terms of growth, it is obvious that there are lined up investments in the cryptocurrency marketing space. In other words, if you want to get your potential customers or client’s attention to your crypto project, you are in dire need of a crypto marketing agency.

Crypto marketing agency helps those in the crypto industry to gain project awareness in front of buyers, offering different services which include social media marketing, affiliate marketing, email marketing, crypto search engine optimization and press releases. Although, they are different marketing agencies, each of them perform specific services in the industry at large. So it is left to you to choose that which suits you best in this blockchain community.

But how exactly does a crypto marketing agency influence the crypto industry? What does the explicit mix of marketing alongside the technicality of a crypto agency have to do with a crypto brand?

Well, you do not have to stress going all the way to hire people or research how this works, let’s take a look at a list of influences made by crypto marketing agencies that have been categorized into five;

1. Creating a Peculiar Crypto Image

Undoubtedly, this digital age has brought about the rise in the database of blockchain technology which has made it highly competitive and difficult for everyone in the field of cryptocurrency to survive. To this end, you have to stand out to be seen and only with the time, dedication and expertise of an agency can you propel yourself into the crypto market. As they are most likely able to run campaigns such as PR which allows communication to every Dick and Carey, which includes your competitors too. You have to establish your position in the crypto industry by sharing highly informative content about your crypto project, in the long run, you build a reputation.

Thus, being able to survive means communicating with a clear creative message bringing about enormous leads that bring in massive sales, which is successfully done with the use of a crypto marketing agency.

2. Delivering Effective Campaign Strategy

After the investment is done in your crypto project, it is only natural for you to get leads that attract sales and for that to effectively take place, a crypto marketing agency needs to come to play. Not that you can’t do such awareness of being the project owner, but it is of high diligence that the agency ensures that it gets to the right audience.

By sharing the role with them, they ensure that they go into the crypto market with a result-driven focused plan, giving their time and expertise to get the desired outcome. That is why they use various tactics which include social media, crypto SEO, product campaigns, influencer marketing, pay per click and banner advertising strategy, airdrops, affiliate marketing, press releases, email marketing, and crypto website management, for proper dispensation of the efficient and effective strategy for your crypto project.

3. Making a Difference through Expertise

A reputable crypto marketing agency should be able to deliver a top-notch marketing plan using the earlier stated means. That is to say, they must be able to use social media platforms to connect your project and the targeted customers. Although there are hundreds of social media platforms, there are some that have been specified to deal with crypto-related projects. Such as Reddit, Publishox, Steemit, BiitcoinTalk, Twitter, Discord, and Facebook.

Unlike you who would want to advertise on every social media channel, professionals in the crypto marketing agency choose specific channels to prevent low marketing results.

4. Marketing Simplicity

In the blockchain space, there are a lot of tech-savvy individuals who use different terms to communicate. It is of due importance that those terms are not necessary during crypto marketing. If you want to be able to communicate with your audience or target customers easily such that they understand you and the information you are trying to deliver, you do not need such ambiguous terms. A crypto marketing agency is fully aware of how a sales copy works and would see to it that words that might not get the attention of the target audience or investors are not included.

5. Website Management

After getting so many leads, how then do you want to do follow up?

Based on the fact that technology has made things easier, you should be able to create a professional website, designed appealingly. The website should include the frequently asked questions (FAQ) section, a website chat that can answer all questions effectively, and also a whitepaper that could assist in lead generation. It should be an easy-to-go platform for potential clients as they must be able to navigate their way around it with directive and helpful content, making room for feedback to be given.

A marketing agency is fully aware of how this works and would ensure that potential investors or visitors are properly informed about your crypto project or business.

Putting all things together, a crypto marketing agency makes the whole process of being part of the crypto industry a success. Such that whatever crypto project they handle, it turns out to yield massive sales and not only that, they also focus on explicit content delivery in the Blockchain space, making sure the website is fully equipped. So it is safe to say that, when you put your just remarkable crypto project in the hands of a crypto marketing agency, there would be a positive influence on the industry at large.


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by Ayodele Johnson @Ayodele.Ayodele Johnson is the CEO of ActivelinkPro, a Digital PR expert, Tech Enthusiast and an Online Marketing Strategist.

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