- Created Studios, the Company’s transmedia production arm, announces its entry into podcast production.
- Company plans to drop its first episode of a nonfiction series in Summer 2022, followed by a fiction-focused miniseries in Fall 2022.
- Created partnered with creative agency Pod People for podcast development and series production.
NEW YORK, May 11, 2022 /PRNewswire/ — Created, Inc. (Nasdaq CM: CRTD) (“Creatd” or the “Company”), the parent company of Vocal, today announced the upcoming release of its new podcast, devoted to amplifying the voices and stories of Vocal’s creators. Creatd’s entry into the podcasting space is one of numerous new projects housed within its transmedia production arm, Created Studios. The podcast, with its first episode expected to drop this summer, is being produced in partnership with Pod Peoplethe creative audio production agency that has previously launched successful podcasts for leading brands such as Netflix, Vogue, and Bon Appétit.
Created Studios has released the details of its first two series, both of which are designed to showcase the wide variety of stories and creators that originate from Vocal’s community. First up for release is a nonfiction narrative podcast centered on the theme of wellness and personal development. Each episode will focus on a selected personal essay, sourced from Vocal, and feature a voice-acted reading of the published work, followed by an interview with the creator to give listeners the ‘story behind the story.’ Following the series’ run, in Fall 2022, Created plans to release its second series, a fiction-focused show that will serve as an audio companion to Created’s upcoming print book. As announced earlier this week, the Company has partnered with the UK-based crowdfunded publisher Unbound to publish a fiction anthology featuring the 25 winners of the Vocal+ Fiction Awards, the Vocal-hosted short story writing contest. Each episode in the series will feature one of these 25 winning stories and be released consecutively leading up to the book’s publication in early 2023.
Created’s entry into podcasting is motivated by its ongoing commitment to invest in its creators and provide additional routes to build their visibility, audiences, and earnings. By adapting published stories from the Vocal platform into an audio format, Created will be able to expand creators’ audiences while creating new revenue opportunities for the Company.
Hosting Vocal’s podcast will be Created Studio’s very own Erica Wagner, an author, literary editor, and experienced broadcaster. Commented Ms. Wagner, “One of the major benefits of working within an ecosystem like Creatd’s is the wealth of original content at our fingertips. Every day, Vocal’s 1.4 million-strong community tells compelling stories on Vocal, which stretch across countless genres, styles, and points of view. We really see podcasting as an ideal medium for our creators and our team to deepen our connection with audiences beyond the interactions already taking place on Vocal’s platform.”
Ms. Wagner is Lead Editorial Innovator at Created, Inc. Her books include Chief Engineer: Washington Roebling, The Man Who Built the Brooklyn Bridge; Ariel’s Gift: Ted Hughes, Sylvia Plath and the Story of Birthday Letters, and a novel, Seizure. She was the literary editor of the London Times for 17 years and is a contributing writer for the New Statesman and consulting literary editor for Harper’s Bazaar. She has broadcast widely on the BBC and other platforms and is an accomplished host of public events. Her new book, Mary and Mr. Eliot: A Sort-Of Love Story, will be published by Faber and Faber in September.
About Pod People
Pod People is a creative audio production studio that has deep experience in helping leading brands launch successful podcasts. Their past work has included the ideation, production, and marketing of well-known branded podcasts such as Bon Apétit’s “Food People”, Vogue’s “In VOGUE: The 2000’s”, and Netflix’s “Know It All.” For more information, visit: https://www.podpeople.com/.
Created, Inc. (Nasdaq CM: CRTD) is a creator-first technology holding company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership. We accomplish this through Created’s four business pillars: Created Labs, Created Partners, Created Ventures, and Created Studios.
Created: https://creatd.com/ ;
Created IR: https://investors.creatd.com/ ;
Vocal Platform: https://vocal.media/ ;
Investor Relations Contact: [email protected]
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