NBA Asia names Ramez Sheikh new MD as Scott Levy steps down, plus more

Scott Levy is stepping down as executive vice president and managing director of the National Basketball Association’s (NBA) Asian office at the end of June 2022.

Levy, who has overseen the NBA’s operations in the Asia-Pacific region since 2009, is leaving in order to spend more time with his family in their native United States.

NBA Asia head of global content and media distribution Ramez Sheikh, who joined the league in 2016, will be promoted to manage director for the region following Levy’s departure. He will report to NBA deputy commissioner and chief operating officer Mark Tatum.

Levy’s 13-year stint for NBA Asia saw him expand the league’s media and marketing business and retail licensing partnerships in the region. He also oversaw the launch of the Jr NBA programme, and the execution of NBA preseason games in Japan and the Philippines.

His replacement Sheikh has been heavily involved in the expansion of the NBA’s media and content business in Asia-Pacific. This includes managing relationships with broadcast, digital and social media partners, as well as overseeing the launch of various new media, content and direct-to-consumer (DTC) initiatives. Prior to the NBA, Sheikh held roles at NBCUniversal and Disney across Asia-Pacific.

“We are grateful for Scott’s extraordinary contributions to the NBA during his more than two decades with the league,” said Tatum. “Under his leadership, NBA basketball has experienced popularity and growth across the Asia-Pacific region.

“We wish Scott and his family the best and look forward to working more closely with Ramez, whose extensive digital and media experience and familiarity with the region make him uniquely suited to lead our efforts there.”

Elsewhere, Tom Lloyd is heading up communications for Fifa+, the new streaming service from world soccer governing body Fifa.


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