The Bookseller – News – HarperFiction, Ebury, Virago and more honored at Book Marketing Society Awards

Campaigns by HarperFiction, Ebury, Virago and more have been recognised in The Book Marketing Society’s 2022 Awards for campaign excellence and commercial creativity.

Winners for campaigns conducted in the period January to March 2022 were announced at a virtual meeting on 26th May, with the overall winner named HarperFiction and marketing director Maddy Marshall for Daughter of the Moon Goddess by Sue Lynn Tan.

The judges, chaired by Miriam Robinson, praised the “immensely successful and creative campaign” for its well-executed calendar of activities at Waterstones to drive pre-orders and targeted TikTok activation perfect for the YA segment.

“The campaign delivered the biggest fantasy début of the year. [It was] very creative, perfectly executed, and reached the right audience on a limited budget, delivering excellent results in particular in the pre-order stage,” they said.

Maddy Marshall also took home the Début Award for her work with deputy marketing director Sarah Shea on HarperFiction’s The Maid by Nita Prose. Judges called it an “expertly executed campaign” which combined relentless copy testing to highly creative influencer activity, all tied together with a solid core and a consistent, arresting aesthetic.

Other winners included Ebury, with senior campaigns manager Abby Watson taking home the Adult Non-fiction Award for Fitwaffle’s Baking It Easy by Eloise Head with Walker Books’ Jill Kidson, Josh Alliston, Jo Humphreys-Davies and John Moore winning the Children’s Award for their work on Loki by Louie Stowell. Virago’s Celeste Ward-Best and Emily Moran won the Fiction crown with their campaign for Monica Ali’s Love Marriage.

The full list of winners were:

Multi-title

Highly Commended: Collins Puzzle Book Week, Collins – Marta Juncosa

Winner: Penguin Audio BestsellersPenguin Random House Audio – Laura Ingate, Carmen Byers

Guerilla

Highly Commended: Keeper of Stories, One More Chapter Emma Petfield, Sarah Roberts

Winner: They, Faber – Rachel Darling

Children’s

Highly Commended: The Hatmakers, Penguin Random House Children’s – Michelle Nathan

Winner: Loki, Walker Books – Jill Kidson, Josh Alliston, Jo Humphreys-Davies, John Moore

ya

Highly Commended: If This Gets Out, Hachette Children’s Group – Alex Haywood

Winner: Daughter of the Moon Goddess, HarperFictionMaddy Marshall

Debut

Highly Commended: PandoraVintage – Sophie Painter

Winner: The Maid, HarperFiction Maddy Marshall, Sarah Shea

Adult Non-fiction

Highly Commended: This is Vegan Propaganda, Ebury – Jessica Cselko

Winner: Fitwaffle’s Baking It Easy, Ebury – Abby Watson

Adult Fiction

Highly Commended: still life, 4th Estate – Liv Marsden

Winner: Love Marriage, Little, Brown – Celeste Ward-Best, Emily Moran

Audience Development

House of Sky and Breath, Bloomsbury – Beth Maher, Amanda Shipp

Innovation

The Atlas Six, Pan Macmillan – Ellie Bailey, Becky Lushey, Andy Joannou

Creativity

Luster, Picador – Gabriela Quattromini

Graft

The Leviathan, Raven – Amy Donegan, Ella Harold

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