Santa Barbara Venture Partners Launches $11 Million Venture Capital Fund Which Helps Companies Accelerate Their Customer Acquisition and Marketing Efforts

SBVP-funded companies work with the firm’s investors and advisors who are seasoned marketing veterans with decades of experience in over 20 different B2B & B2C marketing channels and strategies, including on/offline advertising, content marketing, TV & radio advertising, PR, conversion rate optimization, branding, email, affiliate, strategic alliances, B2B lead gen, B2B sales enablement, PPC search & SEO, etc. plus overall marketing strategy.

To date, SBVP has made nine investments including Bark Technologies, Voltaiq, Specright, Classy, ​​Nice Healthcare, Hydrosat, Jackpocket, Rad AI, and Curri. SBVP has been fortunate to have already experienced its first exit, as a non-profit SaaS leader Classy was acquired this year by GoFundMe.

SBVP’s first fund aims to invest in software companies after a product-market fit has clearly been established/validated. SBVP’s average check size is ~$1 million into companies that have $3-100 million in (preferably recurring) revenue, are generally growing 75-300%+ per year, and have extremely strong customer retention and satisfaction metrics. SBVP makes both primary and secondary share investments into companies typically at seed through Series D stage.

SBVP’s investor/advisor roster includes the former Chief Marketing Officer at CBS, at Papa John’s, at (SaaS conglomerate) J2 Global, executives and leaders of demand for generation and marketing at firms including Pinterest, Citrix, Procore, AppFolio, RingCentral, Apeel Sciences,, the former head of strategic alliances/partnerships at Google, SailPoint and Dynatrace, plus dozens of others expert in customer acquisition and marketing.

Prior to being a Venture Partner for various VC firms and now launching his own firm, managing Partner and serial software entrepreneur Dan Engel led customer acquisition and/or marketing at Google, GoToMeeting, Picasa, and FastSpring. He co-founded fintech software company FastSpring, and as CEO, led it to become the 13th fastest-growing company in North America from 2006-2010, with an eventual acquisition by Accel-KKR for over $100 million. Dan has over 20 years of experience building software companies and over 11 years of experience investing into private software companies.

About Santa Barbara Venture Partners

Founded in 2020, Santa Barbara Venture Partners is a venture capital firm that invests in tech and tech-enabled companies. The firm and its investor base have unique expertise in building leading software companies, generating substantial revenue through and offline customer acquisition, and in marketing in general.

To learn more about SBVP, its portfolio of investments, and its customer acquisition/marketing expertise, please visit:

For media inquiries, please contact: [email protected]

SOURCE Santa Barbara Venture Partners


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