Global US $2.53 Bn Email Marketing Software Market Outlook to 2028

The global email marketing software market size is projected to reach USD 2.53 billion by 2028, exhibiting a CAGR of 10.7% during the forecast period. The market stood at USD 1.12 billion in 2020 and is estimated to reach USD 1.24 billion in 2021. The rising adoption of digital marketing by organizations and the emergence of several start-ups, small scale, and big scale organizations are likely to foster market growth . Fortune Business Insights™ mentions this information in its report titled “Email Marketing Software Market, 2021-2028.”

Fortune Business Insightspublished the latest research report on the “Email Marketing software market. In order to comprehend a market holistically, a variety of factors must be evaluated, including demographics, business cycles, and microeconomic requirements that pertain precisely to the market under study. In addition, theEmail Marketing software marketstudy demonstrates a detailed examination of the business state, which represents creative ways for company growth, financial factors such as production value, key regions, and growth rate.

Industry Development

  • April 2020-Shopify announced an advanced email marketing smartphone application that offers free email plans with the ability to send 2,500 emails every month for free.

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Email Marketing Software Market Overview:

Market Size Value in 2020

USD 1.12 Billion

Growth Rate

CAGR of10.7% from2021-2028

Revenue forecast in 2028

USD 2.53 Billion

Drivers and Restraints

Robust Demand for Personalized and Targeting Communication to Fuel Market Growth

Increased adoption of digital communication is likely to fuel the product’s adoption and boost market progress. Targeting and personalized communication helps the companies to satisfy consumer’s requirements and help provide effective services to consumers. Several business organizations utilize automated systems to boost their services and complement their marketing efforts. It provides excellent investment returns to marketers and enables them to carry out a profitable plan. For example, as per a survey conducted by the Hubspot Company Survey, email marketing software generated approximately USD 42 per dollar. Further, bulk emails help companies maintain client relationships and the incorporation of artificial intelligence (AI), cloud computing, and other technologies may boost efficiency. These factors are likely to drive the email marketing software market growth.

However, low email delivery rates and server issues are likely to hinder the progress of the market in the upcoming years.

Report Coverage

We provide reports which are conducted with an all-inclusive examination approach that majorly emphasizes delivering precise material. Our scholars have applied a data triangulation method which further assists us in offering trustworthy estimations and testing the general market dynamics accurately.

Further, our analysts have received admission to numerous international as well as regional funded registers for providing the up-to-date material so that the stakeholders and business professionals invest only in essential zones.

This Report Answers the Following Questions:

  • What are the Email Marketing software market growth drivers, hindrances, and dynamics?
  • Which #KAT companies would lead the market by generating the largest revenue?
  • How will the companies surge the processes adoption amid the COVID-19 pandemic?
  • Which region and segment would dominate theEmail Marketing software market in the coming years?

Major companies in Email Marketing software market Report are:

  • AWeber Communications (Pennsylvania, US)
  • com, Inc. (California, US)
  • Sendinblue (Paris, France)
  • Campaign Monitor Pty Ltd. (Tennessee, US)
  • HubSpot, Inc. (Massachusetts, US)
  • Constant Contact, Inc. (Massachusetts, US)
  • Benchmark Internet Group (California,US)
  • ConvertKit LLC (Idaho, US)
  • Jivox Corporation (California,US)
  • j2 Global, Inc. (California,US)

Pre-Post COVID-19 Impact on Global Email Marketing software market

COVID-19 is an infectious disease caused by the most recently discovered novel corona virus. Largely unknown before the outbreak began in Wuhan (China) in December 2019, COVID-19 has moved from a regional crisis to a global pandemic in just a matter of a few weeks.

In addition, production and supply chain delays were also witnessed during the second quarter which poised a challenge to the Email Marketing software market, since end-user industries were still not operating at their full capacity.

Secondary Research:

This research study made extensive use of secondary sources, directories, and databases such as Hoover’s, Bloomberg BusinessWeek, Factiva, and OneSource to identify and collect useful information for a technical, market-oriented, and commercial study of the global Email Marketing software market. Other secondary sources included company annual reports, press releases, and investor presentations, white papers, certified publications, articles by recognized authors, manufacturer associations, trade directories, and databases.

Primary Research:

Various sources from both the supply and demand sides were interviewed during the primary research process to obtain qualitative and quantitative information for this report. Primary sources included industry experts from the core and related industries, as well as preferred suppliers, manufacturers, distributors, technology developers, researchers, and organizations from all segments of the value chain of this industry. To obtain and verify critical qualitative and quantitative information, in-depth interviews were conducted with a variety of primary respondents, including key industry participants, subject-matter experts, C-level executives of key market players, and industry consultants.

Estimation of Market Size

The total size of the Email Marketing software market was estimated and validated using both top-down and bottom-up approaches. These methods were also widely used to estimate the size of various market sub segments. The following research methodologies were used to estimate market size:

Extensive secondary research was used to identify the industry’s key players.

The revenues generated by the market’s leading players in molecular diagnostics have been determined through primary and secondary research.

All percentage shares, splits, and breakdowns were calculated using secondary sources and confirmed using primary sources.


  • What is the Email Marketing software marketize and growth rate of the global and regional market by various segments?
  • What is the Email Marketing software market size and growth rate of the market for selective countries?
  • Which region or sub-segment is expected to drive the market in the forecast period?
  • What factors are estimated to drive and restrain the Email Marketing software market growth?
  • What are the key technological and market trends shaping the market?
  • What are the key opportunities in the market?
  • What are the key companies operating in the market?
  • Which company accounted for the highest Email Marketing software market share?

Key Questions Answered in this Report

1) What were the pre and post-business impacts of COVID-19 on the Email Marketing software market?

2) What is the market size, share?

3) Who are the top key players in the market?

4) What will be the future market of the Email Marketing software market?

Key Offerings:

  • Email Marketing software market Size and Forecast by Revenue | 2022−2029
  • Email Marketing software market Dynamics Leading trends, growth drivers, restraints, and investment opportunities
  • Market Segmentation A detailed analysis by product, by types, end-user, applications, segments, and geography
  • Competitive Landscape Top key vendors and other prominent vendors

Table of Contents with Major Points:

  1. Executive Summary

1.1. Market Snapshot

1.2. Global and Segmental Market Estimates and Forecasts, 2018-2029 (USD Billion)

1.2.1. Email Marketing software market, by Region, 2018-2029 (USD Billion)

1.2.2. Email Marketing software market, by Type, 2018-2029 (USD Billion)

1.2.3. Email Marketing software market, by Application, 2018-2029 (USD Billion)

1.2.4. Email Marketing software market, by Verticles, 2018-2029 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

  1. Global Email Marketing software market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition and Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

  1. Global Email Marketing software market Dynamics

3.1. Email Marketing software market Impact Analysis (2018-2029)

3.1.1. Market Drivers

3.1.2. Market Challenges

3.1.3. Market Opportunities

  1. Global Email Marketing software market Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2029)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economic

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation and Conclusion

  1. Global Email Marketing software market, by Type

5.1. Market Snapshot

5.2. Global Email Marketing software market by Type, Performance Potential Analysis

5.3. Global Email Marketing software market Estimates and Forecasts by Type 2018-2029 (USD Billion)

5.4. Email Marketing software market, Sub Segment Analysis

  1. Global Email Marketing software market, by Application

6.1. Market Snapshot

6.2. Global Email Marketing software market by Application, Performance Potential Analysis

6.3. Global Email Marketing software market Estimates and Forecasts by Application 2018-2029 (USD Billion)

6.4. Email Marketing software market, Sub Segment Analysis

6.4.1. Others

  1. Global Email Marketing software market, by Verticles

7.1. Market Snapshot

7.2. Global Email Marketing software market by Verticals, Performance Potential Analysis

7.3. Global Email Marketing software market Estimates and Forecasts by Verticles 2018-2029 (USD Billion)

7.4. Email Marketing software market, Sub Segment Analysis

  1. Global Email Marketing software market, Regional Analysis

8.1. Email Marketing software market, Regional Market Snapshot

8.2. North America Email Marketing software market

8.3. Europe Email Marketing software market Snapshot

8.4. Asia-Pacific Email Marketing software market Snapshot

8.5. Latin America Email Marketing software market Snapshot

8.6. Rest of The World Email Marketing software market

  1. Competitive Intelligence

9.1. Top Market Strategies

9.2. Company Profiles

9.2.1. Keyplayer1 Key InDuration Overview Financial (Subject to Data Availability) Product Summary Recent Developments

  1. Research Process

10.1. Research Process

10.1.1. Data Mining

10.1.2. Analysis

10.1.3. Market Estimation

10.1.4. Validation

10.1.5. Publishing

10.2. Research Attributes

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Press Release Distributed by The Express Wire

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