How cyber attackers use black hat SEO to gain access to information

In today’s digitally-enabled and digitally-focused culture we have become voracious consumers of online content, and the numbers keep growing – activity on the internet is setting new records every day. In addition, we are used to instant response times, rapid results and information gathered in the blink of an eye.

When we are searching for information in a specific field, our immediate go-to are top search engines like Google or Bing. When we see the search results in a list, we typically click on the first few links, assuming they are the most relevant sources. Herein lies the problem: how can we be confident that the results are trusted and appropriately ranked by search engines? And more importantly, can the results be manipulated? The answer to the latter, unfortunately, is a resounding YES.

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