InMoment Acquires Review Management Platform, Quantcast Launches Real-Time Survey Solution, More News

Invoca expands total investments to $184M, Martello and Mitel extend partnership, Microsoft introduces Viva Sales and more news.

Invoca, which provides AI-powered conversation intelligence for revenue teams, has announced an $83 million Series F equity financing at a valuation of $1.1 billion. Invoca has now raised $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors and Fenwick & West, along with participation from existing investors Upfront Ventures, Accel, HIG Capital and Industry Ventures.

“When consumers look for value-added expertise in buying the right product or resolving an urgent service issue, they often escalate from digital self-service to speak with a human expert,” Gregg Johnson, CEO of Invoca, said in a press release.

“At Invoca, we’re using data, automation and AI to integrate these digital journeys with conversations in the contact center, helping brands deliver a delightful experience, drive revenue and strengthen customer relationships. We are thrilled to partner with new and existing investors as We innovate in the rapidly expanding market for conversational AI.”

Invoca will pursue organic development and acquisitions to grow its product portfolio.

In other customer experience and digital marketing software news…

InMoment Acquires ReviewTrackers

InMoment, a provider of experience solutions improvement, has completed the acquisition of ReviewTrackers, a customer review management software company. ReviewTrackers helps brands manage their customer reviews across sites with their review management technology. An integrated solution will provide customer feedback insights and actions.

“Combining ReviewTrackers’ award-winning customer review management with our award-winning XI Platform will give companies the unique ability to expand beyond surveys to include social ratings and reviews, access a larger share of customer voice, manage online reputation and improve experiences at an unparalleled scale. We are pleased to have Chris Campbell and the ReviewTrackers team join InMoment,” Andrew Joiner, CEO at InMoment, said in a press release.

ReviewTrackers employees, including its founder and CEO Chris Campbell, will continue in their roles, according to company officials.

Related Article: Salesforce Releases Controversial NFT Cloud, Genesys Unveils Customer Journeys, More

Martello and Mitel Renew and Extend Partnership

Martello Technologies Group Inc., a developer of enterprise digital experience monitoring solutions, has announced that it has entered into an amendment to its commercial agreement with partner Mitel Networks Corporation. Martello provides its performance analytics software for Mitel’s enterprise customers and partners. The partnership has been in effect for 10 years.

Martello provides Mitel Performance Analytics (MPA) software for sale to Mitel customers and partners. MPA is available as part of the Mitel Premium Software Assurance offering as well as the MiVoice Business Subscription and MiCloud Flex.

“We are happy to be able to extend our longstanding relationship with Martello through this agreement which will give even more of our customers access to the comprehensive unified communications network metrics MPA provides,” Martin Bitzinger, senior vice president, product management, at Mitel said in a press release. “As an important value-added tool for Mitel partners and customers, MPA delivers the best available insights and performance data to ensure simplified monitoring and management of the real-time communications networks our customers rely on every day.”

Quantcast Launches Brand Advertising Solutions

Quantcast, a global advertising technology company, has announced the launch of a suite of new solutions for digital marketers. The new product suite includes Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns.

“We started with a simple question ‘how can we make brand budgets work harder?’ and since improvement requires measurement, that’s where we started,” Peter Day, chief technology officer of Quantcast, said in a press release. “We found that practitioners relied on poor proxy metrics like viewability and CTR because assessing what they really care about — recall, awareness and consideration — in a timely and precise enough manner to support campaign optimization was simply too hard. Brand Lift Live solves this problem.”

Microsoft Introduces Viva Sales

Microsoft has introduced Viva Sales. The aim: bring together customer relationship management technology, Microsoft 365 and Teams for selling experiences.

Microsoft’s goal is to bring selling insights from Outlook, Teams and Office applications like Word, Excel and PowerPoint and ensure they get to CRM systems. Officials say it will enhance the CRM system with customer engagement data from Microsoft 365 and Teams along with artificial intelligence. This happens through a customer tagging feature, which automates the data capture.

“The future of selling isn’t a new system to learn,” Judson Althoff, executive vice president and chief commercial officer of Microsoft, wrote in a blog post. “It’s bringing the information sellers need at the right time, with the right context, into the tools they are familiar with so their work experience can be streamlined. Viva Sales builds on Microsoft Viva, launched last year, which provides an integrated employee experience platform that supports everyone throughout their employee journey.”

Validity Launches MailCharts SMS

Validity, a provider of data quality and email marketing solutions, introduced MailCharts SMS, a solution that powers data-driven SMS campaign planning for ecommerce marketing teams.

MailCharts has traditionally been geared toward email marketing. It extends now to SMS marketing campaigns.

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