Have you noticed how digital marketing has been on a steep ascent, slowly overtaking traditional marketing? This trajectory isn’t changing soon, and it’s not difficult to see why. Think about the number of times you go online every day. That’s about the number of times millions of other people visit the web through various digital devices. For marketers, this presents countless opportunities to reach more potential customers.
If you’re only getting started in digital marketing, there are helpful online resources you can use to learn the basics and develop the skills you need. However, if you’d like to enroll in online courses, like the Douglas James Marketing course and similar programmes, make it a point to check reviews first.
Now, what if you can only use your phone? Is digital marketing still feasible? The short answer is yes. And to help you with just that, below are some mobile-friendly digital marketing activities and strategies you can explore to get started:
1. Become an Affiliate Marketer
Affiliate marketing exemplifies the working-smart mantra. As an affiliate partner, your main goal is to market your seller’s products in a way that appeals to their target audience to convert them into buyers. The seller then pays you a commission for products sold through your tracked affiliate links.
However, affiliate marketing often presents unique challenges to most first-timers. And because of its complexity, it’s important that you first understand how it works before you dive right in. You can either self-study or enroll in online courses or coaching programs. Just be wary of scams, especially if you’re shelling out your hard-earned cash. Click here to learn more about reviewing affiliate marketing gurus, including their tools and programs.
Going back, it’s also known that most affiliate programs work best if you have a website where you can use your affiliate links. But this isn’t always necessary. There are affiliate links you can post on your social media accounts or online forums and communities. If you’re on content publishing platforms, they’re also perfect for promoting affiliate links. These are all easy to do on a mobile phone.
2. Explore Social Media Marketing
Social media is perhaps the most popular channel to grow brands and drive business growth through the large amounts of data generated from engagements with both prospective and active clients. With millions of unique subscribers you can tap into, social media marketing presents a huge opportunity. The best part is social media content can be easily created using a mobile phone. Some of the biggest social media platforms you should consider are Facebook, Instagram, Tik Tok, and YouTube.
However, while making your presence known on every popular platform is tempting, you must avoid spreading yourself thin. Why? You might ask. Because you need to create platform-specific content regularly and actively engage with your followers, which will be challenging if you’re handling multiple platforms. Therefore, starting with just one to two platforms you can master and maximize is desirable.
3. Get Into Influencer Marketing
You probably already know what influencers do if you frequent social media sites. But you don’t need to create elaborate videos to be a successful influencer. If you’re on your phone most of the time, Instagram and TikTok are the most recommended sites since they’re specifically designed for mobile use. Both these platforms will allow you to quickly create and share content from your phone, which you can use to expand your marketing reach.
There are also plenty of mobile apps to help you improve your content, like video editors, content planners, and post schedulers. If you’re creative enough, your content could go viral and even beat all the fancier videos taken with special equipment.
4. Try Mobile Lead Generation
Lead generation is another digital marketing strategy you can do with just your smartphone. It’s the process of targeting potential clients who are mobile device users, which is the majority of online users. For digital marketers, this strategy is also feasible with just a cellphone. Besides, using your phone gives you a better idea of how your materials will appear to your targets.
You can use various mobile lead generation strategies through your phone, but the easiest is SMS marketing. Don’t underestimate this, though. It may sound old school, but you can use text messages to send product links and collect consumer information using online forms, which you can also create using your smartphone. Since smartphones have both SMS and internet capabilities, users can easily open the links you send directly on the web.
While it’s true that most digital marketing strategies are ideally done on a computer, it doesn’t mean that they can’t be done on mobile phones. In fact, some of them are best done on a smartphone. However, it’s also worth noting that a smartphone has limitations, and going back to the computer may still be needed for the full experience—it all depends on what you’re trying to do. But if you’re a business owner or digital marketer who’s always on the go, learning how to continue your marketing activities on your phone is an advantage. You just need to make the most of the available features and figure out how to work around the limitations to avoid compromising your productivity, which is absolutely possible.