Social Media Marketing: 5 Robust Strategies That Work | by Gil Mahesh | Aug, 2022

There are many strategies on the web that promise to improve your social media marketing — get followers, and increase your reach. Some advice is reliable, some are not. But how do you know which ones you can trust?

Photo by path digital on Unsplash

So, five social media marketing strategies will help you achieve the results you want.

Facebook has long had a “Promote Post” option. It allows brands to promote existing posts to new audiences. Different companies use this feature to promote ads and valuable posts that are attractive to their target audience.

This is a great strategy when you want to increase brand awareness, and attract new users to your page. This tactic can get you new followers, clicks, and landing page visitors (if you’re promoting a post that encourages users to visit a specific page on the site).

If you will be using this feature on Facebook, take this approach: Promote posts that are already very attractive to the audience.

Pay attention to your latest posts on Facebook and Instagram. Check out the analytics to see which posts perform best in terms of likes, clicks, comments, and shares.

Comments and reposts are especially valuable, they better show the quality of the post and its relevance to the target audience.

These will be the posts that should be promoted. You already know that your target customers have rated this content. And that means a new audience will also appreciate it.

Promoting existing high-performing posts on Facebook and Instagram has a distinct advantage. This is how you preserve the social proof. All likes and comments that the post has earned will be visible to new users. It is more likely that people will pay attention to content that is already appreciated by many people.

Social media contests are an extraordinary opportunity for a brand. But, unfortunately, many business owners and marketers forget about the proper organization of contests, so their results are insufficient.

For example, did you know that it is possible to automate the process of collecting data about contestants in social networks using special programs? You can collect email addresses or phone numbers. Thus, the competition will give you a lot of leads.

Special software can also be used not only to collect information about leads, but also “competition materials”. These are UGC (User Content) images. They can then be used as valuable social proof to enhance your social media marketing.

There are a few tips To make the most of the contests:

  • Actively promote your contest for about a week before it starts. Explain to the audience what the competition will be like — its conditions and rules. If you are asking people to share photos, they should have time to do so.
  • Use social media contest creation software like ShortStack or Wishpond.
  • Ask users to follow your page (if you’re asking to follow on multiple platforms, limit yourself to two), share an email address to receive notifications of contest progress and winners. Also invite users to share content mentioning the contest.
  • Organize a competition long enough for enough participants to join. But don’t drag it out.
  • You can add voting so that people can take part in determining the winners.
  • Announce the winner.
  • Make sure the prize matches your target audience. Good prizes allow you to increase brand awareness and generate leads.

Subscribers often send messages to brands via messenger or direct. In messages, you can ask a question, place an order or leave a review.

Facebook has pretty strict rules for sending messages between companies and customers. When a user contacts a brand via messenger, they only have 24 hours to respond to that message. And if you manage to send a response within this time period, then there will be an opportunity to receive another message from your client in this 24-hour period.

In order not to miss these 24 hours, it is better to set up automatic answers. For example, if a client has asked a question, he may be offered answers to the most frequently asked questions. Consider responding to different customer requests, even if it’s a complaint.

This approach will not only show the audience that you are attentive to customer service, but also create opportunities for additional communication. Someone might ask another question about another product or provide feedback on your customer support. More talk is good. Most importantly, stick to Facebook’s 24-hour response time.

User-generated content (UGC) is a powerful social media marketing tool. Photos and testimonials created and shared by customers are good for your business. This greatly increases reach by turning user-generated content into social proof. After seeing the reviews of other customers, the target audience is more likely to make a purchase decision.

Therefore, it is important to pay attention to campaigns that encourage the creation and dissemination of UGC. We have already discussed this strategy above, talking about contests with an emphasis on user-generated content. To encourage users to share content with reviews or tags from your brand, you can do the following:

  • Place a CTA in your bio on platforms like Twitter or Instagram, asking users to tag your brand or use a branded hashtag in the content they share. Be clear, such as “share our unboxing with #BoxedGoods” or “tell us about your favorite recipes you use our pasta in and tag us.” The more specific you are, the better.
  • Add posts about the creation of UGC asking you to share your favorite products from your brand. Even if it’s just a request, with no prize like in contests, you’d be surprised how often people will happily post UGC if they know you’ll share their post on your page.
  • Share content from users frequently and enthusiastically. Remember to get permission to use UGC in your stories or feed, and always tag the author.

I note right away that the key part of the phrase here is “relevant”. Only tag other brands and influencers in content that connects directly with them in some way.

Tag other brands and influencers in your content is a great strategy. The main thing is that it does not look like spam and does not annoy people. Therefore, it is important to do this with relevant content.

Partnering with local or complementary companies where you have an audience match can often benefit both of you. If you share their content by tagging, they will be happy to reciprocate.

You can create your own content and tag other brands. Especially if you quote them, mention their product or brand in your post. This includes affiliate, sponsored content and more.

Contact companies that may be interested in cooperating with you. You can run joint contests, and events, organizing a broadcast and much more. There are plenty of opportunities to bring your audience together so that everyone involved can benefit, including you!

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