Today, the mobile app market is incredibly rich, and it is not an easy task to stand out among competitors. And it is especially true for niche apps designed for narrow target audiences. An example is Coin ID Scanner (https://coin-identifier.com/), a coin identification app that helps collectors quickly recognize rare specimens and estimate their value. The app successfully combines modern technologies like AI with the unique needs of users.
But how do you make such highly specialized apps attract the attention of your audience? The answer is simple - effective SEO. So here we are going to discuss a step-by-step strategy for promoting niche apps with SEO to increase visibility, attract new users, and build a loyal customer base.
5 Steps to Success: SEO Secrets for Niche Apps
SEO for niche apps requires creative thinking, as well as a technical focus. Each step should take into account the specifics of the audience and the features of the product itself. So let us talk about it in more detail.
Step 1: Research Your Target Audience
Understanding your audience is the foundation of any successful SEO strategy. For coin identification apps, the key audience is of course coin collectors. But collectors are different: some are looking for rare coins, some are interested in the history of coins origin, and others are looking for prices and investment potential. So, start with the following recommendations:
Segment your audience, i.e. divide your users into groups by interests, experience level and goals.
Collect data and use surveys or interviews to explore your audience's interests to know what your users are really interested in.
Explore group platforms. Forums (like Reddit, Facebook or other topic groups) and specialized websites can help you understand relevant queries.
Lifehack: Create user personas - detailed profiles of your audience that include their interests, demographics, and preferences. For example, “Anna, an amateur collector, is interested in rare coins from the 20th century”. Moreover, it's a great idea to use Google Trends to analyze popular queries related to coin collecting.
Step 2: Choose the Right Keywords
Remember, accuracy is key here, as keywords are the foundation of SEO. For niche apps, you may choose specific and precise phrases. For example, instead of general queries like “best app for collectors”, use long-tail keywords like “coin valuation app” or “rare coin photo identification”.
Examples of keywords and their query volume
Keyword | Volume of requests per month | Competition | Tip |
An app for coin collectors | 800 | Medium | Use in website headers |
Rare coin valuation | 500 | Low | Optimize application descriptions |
Coin identification app | 300 | Low | Include in a blog or FAQ |
Extra tip: Use tools like Google Keyword Planner, Ahrefs or SEMrush to analyze keywords. And remember that optimization should also affect not just the body text but also meta descriptions, titles and alt tags of images.
Step 3: Remember that Content - the Engine of SEO
Quality content plays a crucial role in attracting users. For niche applications like coin IDs, a blog with useful information can be a powerful promotional tool. However, it is important to remember to use keywords logically and naturally here.
What you can publish:
Guides: “How to care for your coin collection”.
Instructions: “How to properly use a coin identification app”.
Topic lists: “The 10 rarest coins of the 20th century”.
Lifehack: A great addition will be multimedia, i.e. high-quality images of coins, video tutorials on using the application or infographics to increase user engagement.
Step 4: App Store Optimization and Localization
Your App Store or Google Play page is your storefront. It needs to be beautiful but also meaningful to help users find your app.
App page optimization is based on the “three whales”: a proper description; screenshots and videos; reviews. The text in the description should be engaging and informative (but don't forget to use keywords). Spread the description with screenshots and videos and show how easy and convenient it is to use your app. A great idea is to include real reviews from users who have recognized or graded coins using your app and found it very useful.
Tip: Update your app page regularly. App store algorithms love active updates, so include actual features, reviews, and use cases in the description. For example, if a new feature is added, show it immediately in screenshots or videos. It improves not only ranking but also demonstrates that the app is being developed and supported.
Localization
Now it's time to say a few words about localization. If your app is oriented to the international market, translating the website and app into the languages of the audience is a mandatory task. It is important to translate the application interface and its description into the languages of the target countries. Equally essential is the adaptation of the material to certain cultural peculiarities of the country. For example, XIX century coins are popular in the USA, while in Europe - ancient coins.
Lifehack: Use geotargeting to adapt content for users from different countries. Collaboration with local Influencers and bloggers to promote the app will also be useful.
Step 5: External and Technical SEO Optimization
To achieve high visibility in search engines, it is necessary to pay attention to both external SEO-optimization (building the reputation of the site through backlinks and cooperation) and technical aspects that provide convenience and speed of the resource.
External SEO
External SEO is aimed at getting other sites to link to your resource to increase authority in the eyes of search engines and also attract a new audience. Here it is important to use backlinks (quality backlinks are a key ranking factor, but not every link is equally useful). So, it is important to adhere to the following rules here:
Post articles on collecting, hobby or history sites. Topics may include tips on using a coin app or general advice on caring for your collection.
Choose only quality sources (e.g. blogs of high reputation and authority in your niche).
Avoid mass linking to low-quality resources. Search engines may consider this as an attempt to manipulate.
Technical SEO
Even the best quality content won't be effective if your website is slow to load or user-unfriendly. Technical SEO helps to eliminate such problems. Here, it is important to pay attention to and optimize the following aspects:
Site speed
Evaluate your page load through Google PageSpeed Insights.
Reduce the size of images using TinyPNG.
Set up caching to speed up repeat visits.
Mobile Adaptation
Test the site through Google's Mobile-Friendly Test.
Make sure buttons and links are clickable on smartphones.
Structured Data (Schema.org):
Use Schema.org to emphasize key sections such as Reviews and FAQs.
This will improve your site's visibility and increase search engine clickability.
Lifehack: Conduct regular site audits to eliminate errors and improve performance. For this, you can use tools like Screaming Frog or Ahrefs to find and eliminate broken links, redirect errors, and outdated pages.
Key to Success
SEO is a comprehensive opportunity that allows niche apps (coin identifiers) to stand out in a busy digital space. A well-crafted strategy that includes audience research, keyword selection, quality content, app store optimization, and technical SEO help both attract new users and strengthen the connection with existing ones. Invest time and resources in SEO, and you'll see results: your audience will find you, and your app will take its rightful place in their collection of digital tools.