Audio Marketing

Mastercard Incorporated – Mastercard Launches Its First Ever Music Album: Priceless®

–Enhanced with Timbaland’s Beatclub Collaboration Supporting Emerging Artists and Fans with a Passion for Music– –Latest Milestone in Mastercard’s Sonic Brand Journey– –Album Available First on Spotify, the World’s Most Popular Audio Platform– CANNES, France–(BUSINESS WIRE)– Today, Mastercard unveiled its first ever music album titledPriceless® at the Cannes Lions Festival of Creativity. The album, available …

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The CUMULUS MEDIA | Westwood One Audio Active Group®

Consumer Attentiveness is Important for Measuring Media Investments AM/FM Radio, Print, and Podcast Ads Lead in Attentiveness NEW YORK, Feb. 28, 2022 (GLOBE NEWSWIRE) — CUMULUS MEDIA (NASDAQ: CMLS) | Westwood One’s Audio Active Group ® (AAG) today released a new Media Attentiveness and Ad Skipping Report. The report incorporates several new studies that examine …

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Digital Marketing Mistakes Even Enterprise Businesses Make

Kristopher B. Jones is a serial entrepreneur and investor. Kris is the Founder of 2020 SEO Agency of the Year Finalist LSEO.com. Digital marketing can be a tough nut to crack, even for big enterprise businesses. The internet is a constantly changing landscape of apps and algorithms, a wild west of infinite opportunities, but also …

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New IAS Report Finds Majority of Media Experts Are Concerned About Digital Audio Ad Fraud, Audibility Metrics

Third-party verification will play a critical role in preserving digital audio media quality NEW YORK, June 16, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov, a global public opinion and data company, IAS …

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The Notorious BIG Collection And The Marketing Of NFT Campaigns

CHICAGO – APRIL 1995: Rapper Notorious BIG performs at the International Amphitheater in … [+] Chicago, Illinois in April 1995. (Photo By Raymond Boyd/Getty Images) Getty Images NFT platform OneOf has announced the release of The Sky’s the Limit: The Notorious BIG NFT Collection on July 26th. The first-of-its-kind NFT collection is being done in …

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Navigating GenZ Brand Minefields With Sweety High’s Co-Founders

Ray J. Gadd Photography As legions of ad agency and brand executives piled into the South of France for the Cannes Lions International Festival of Creativity this week, a different group of marketers gathered at VidCon, in the considerably less hip Anaheim, Calif. There, they focused on how to connect with the teen and tween …

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Patented public transport app with Real-time public transport information – Tummoc

Intro about Founders, journey behind this idea Hiranmay Mallick Co-founder and CEO Hiranmay handles the overall Business Operations & Strategy, as well as Investment & Investor Relations for Tummoc. He grew up in Orissa. After his My Engineering there, he moved tosore for his MBA. Here, he got placed at HCL as a Management Trainee. …

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The Rise of Tech-Enabled Grief Care

A proliferating number of startups is developing tech solutions and services to support bereaved families, employing a range of business models — including partnerships with hospices. This budding industry includes a number of rapidly expanding companies of varying size and scale. Some, such as the tech firms Empathy and Betteleave, have millions secured in investor …

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Mastercard expands sonic branding with ‘Priceless’ album

Live Brief: Mastercard today (June 22) released its first-ever music album, according to a press release. “Priceless,” available now on Spotify, features original songs by 10 artists from around the globe that incorporate the melody of Mastercard’s brand sound. For the release, the payments firm teamed with Beatclub, the music creator platform founded by super-producer …

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