Audio Marketing

Launch of the Carousell Media Group “Recommerce” platform;  Apple adheres to Dutch rule

Launch of the Carousell Media Group “Recommerce” platform; Apple adheres to Dutch rule

In today’s ExchangeWire news roundup: Carousell Media Group Connect, a “re-trade” software buying platform, has launched; Apple complied with a Dutch ruling ordering the tech giant to allow dating app developers to offer alternative payment methods; Mio raised US$8m (£5.9m) in a first round run. Carousell Media Group launches Connect . re-trade platform Marketing platform, …

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Sir Martin Sorrell has set up a new investment fund to drive innovation in high technology and information technology

Sir Martin Sorrell has set up a new investment fund to drive innovation in high technology and information technology

Sir Martin Sorrell’s S4Capital is launching a $150 million fund to invest in early-stage technology companies with a focus on the marketing and advertising industries. S4Capital has partnered with Stanhope Capital Group to launch a new venture capital fund, called S4S Ventures. Five major areas of technological innovation are in their sights: Martech, adtech, data …

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Hooman startup studio aims to address Pittsburgh’s entrepreneurial weaknesses

Hooman startup studio aims to address Pittsburgh’s entrepreneurial weaknesses

A new approach to startup growth is coming to Pittsburgh. Lynsey Campbell, who is the founder, investor and tsar of the newly appointed inaugural startup of Pittsburgh Regional Alliance, announced plans to launch its first startup studio in the city this year. In the name of work HomanThe new startup studio will help founders who …

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RIL, Bajaj Fin, Airtel, Axis Bank, ICICI Prudential Life

RIL, Bajaj Fin, Airtel, Axis Bank, ICICI Prudential Life

Here is a list of the top 10 stocks likely to be in focus on Wednesday: Accreditation: The retail arm of Reliance Industries Ltd. has bought 55.7% of the shares of Addverb Technologies, a Noida-based robotics company, for $132 million. After the deal, Reliance Retail Ventures Ltd (RRVL) will have four directors on Addverb’s board …

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Mediatel: Mediatel News: 100% Media Round-up: Google, ITV, Brainlabs

Mediatel: Mediatel News: 100% Media Round-up: Google, ITV, Brainlabs

Presenting today’s summary of stories from around the media world, updated by the Mediatel News team, to make sure you’re 100% up to date.Tuesday January 18 Google is expanding its presence in the UK with its London office Google CEO Sundar Pichai (pictured above) announced on Twitter that the company will buy a location for …

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Martin Sorrell founded a venture capital fund to invest in advertising technology and technology

Martin Sorrell founded a venture capital fund to invest in advertising technology and technology

Sir Martin Sorrell. Martin Sorrell, founder of WPP and pure digital advertising group S4 Capital, has launched a venture capital fund to invest in early-stage technology companies serving the marketing and advertising sectors. S4S Ventures aims to raise up to $150 million to invest in companies across: Martech, Adtech, Data Technology, Creative Technology, and Emerging …

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Peloton executives discuss layoffs in sales, e-commerce, and retail in the leaked audio

Peloton executives discuss layoffs in sales, e-commerce, and retail in the leaked audio

Peloton CEOs have considered laying off 41% of their sales and marketing teams with the voice Insider hears. In the filing, executives note that there are 15 retail stores “on the cutting line.” The executives also said they could start by “getting rid of the low performers” in e-commerce. Things haven’t been going well for …

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With a nod to cheers, Applebee salutes its regular employees

With a nod to cheers, Applebee salutes its regular employees

We can see Cliff and Norm feasting on grilled pastries in the pub with a cheese beer dip. Diane probably won’t be caught dead at the scene, though. It’s “like fictional” this. Speaking of which, it seems odd to watch an Applebee ad without Walker Hayes’ toe. However, it also changes the menu. Smugglers manager …

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How Influencer Marketing Survived in 2021

How Influencer Marketing Survived in 2021

Digital media consumption is steadily increasing. Calculating daily levels from 2012 to 2018, they increased from 5 hours and 37 minutes per person to 6 hours and 45 minutes. This increased further from 2019-21 with reported digital data consumption of around 7.69GB per month, by the Telecom Regulatory Authority of India. Higher digital media consumption …

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