Content Marketing

Boost your law firm’s cross-selling efforts with thought-leadership content | Law Firm Editorial Service

Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts. If you’re a lawyer at a law firm with more one practice group and you have a book of business or you’re building a book of business, there’s a good chance you’ve been encouraged by your colleagues to cross-sell the …

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Apple’s iOS 16 offers mixed blessings for marketers

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone at its Worldwide Developers Conference. There had been speculation that Apple would use the yearly …

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Linkwell Health and Tivity Health Awarded Two Healthcare Advertising Awards

“Our primary focus is to engage our SilverSneakers members in healthy behaviors and one of the ways we do that is through compelling content,” said Tivity Health President and CEO Richard Ashworth. “The pandemic created a challenge to keep older adults socially connected and moving. SilverSneakers partnered with Linkwell Health to design an omnichannel content …

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How Netflix’s potential acquisition of Roku would affect CTV advertising

Despite evolving into a dominant ad channel, the connected TV (CTV) landscape is in flux as several key players grapple with slowing growth and the continued proliferation of streaming platforms. Now, it appears that two key companies that have seen their stocks tumble this year could provide a solution for each other’s problems, with employees …

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Siteimprove Launches New Prepublish Patent-Powered Technology

Prepublish optimizes content anywhere, for accessibility, SEO, customer experiences and marketing performance Siteimprove, the leading enterprise platform that transforms content into revenue, announces the launch of Siteimprove Prepublish, innovative technology that provides digital marketers with the data and analytics needed to ensure all website content is error-free, fully optimized for SEO and accessibility, and aligned …

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First edition of ‘Brands & Entertainment’ conference sees active participation from media, marketing & entertainment field

The ‘Brands & Entertainment’ conference, a Create & Collab initiative, saw the active participation from all stakeholders on the topics of branded content, media, marketing and entertainment. The conference was held on June 1-2, 2022, at Taj Lands End in Mumbai. The hybrid edition had attendees meet in person, leading to interaction and in-depth conversations …

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Pepper Content raises $14.3 mn in Series A funding led by Bessemer Venture Partners

Founded by recently graduated BITS-Pilani entrepreneurs Anirudh Singla and Rishabh Shekhar in their college dorm room, Pepper Content aims to empower content creators and brands alike with technology | Pepper Content, a global full-stack content marketplace in line with its global expansion plans has now raised $14.3 million (Rs 110 crores) in its Series A …

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Job: Marketing and Brand Manager at Jemi Neil Consulting

Jemi Neil Consulting (JNC) is a people and business solutions company. We are a Human Resources Consultancy Company with a specific focus on executing various strategic initiatives in order for our clients to maximize its best in people. We offer end to end Human Resource solution services ranging from Business Advisory, HR Structuring, HR Busin… …

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Passendo Appoints Harry Charalambous As Head Of Demand

The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the …

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