Digital Marketing

This Bengaluru-based startup is helping SaaS startups up their performance marketing game plan

India has the third-largest SaaS ecosystem after the US and China, as per a report by Motilal Oswal. And, going by another report published by Bain & Company, Indian SaaS companies are poised to achieve a revenue of $30 billion by 2025thereby capturing an 8-9 percent share in the global SaaS market. “However, we haven’t …

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Interactive Web3 Marketing – Pandaily

Digestible updates on what’s new in China’s world of Web3, NFTs, metaverse and beyond, compiled for you weekly by Pandaily. This week: Blockchain startup CyberConnect raised $15 million in series-A financing to restore data ownership, Web3-focused branding firm Gusto Collective closed an $11 million seed round, bitcoin mining rebounds in China despite Beijing’s crypto ban, …

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37% of the Top 20 Skills Requested for the Average US Job Have Changed Since 2016

BCG, The Burning Glass Institute, and Emsi Burning Glass analyzed more than 15 million job postings to understand how skill requests changed from 2016 to 2021 One in five skills (22%) requested for the average US job is an entirely new requirement in that occupation Nearly three-quarters of jobs changed more from 2019 through 2021 …

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M&C Saatchi gets acquired for US$387m

Next Fifteen Group has agreed to buy M&C Saatchi for US$387.2 million which will see Next Fifteen “establish a truly global platform in the digital marketing and consulting sectors”. According to the Next Fifteen board, the acquisition presented a “compelling opportunity to combine Next Fifteen and M&C Saatchi and establish a truly global platform” in …

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Is NZ doing enough to regulate the digital marketing of alcohol?

Sally Casswell is a professor of public health policy at Massey University. ANALYSIS: The World Health Organization’s newly released report on regulating cross-border alcohol marketing raises the alarm for countries like Australia and New Zealand, given their light touch towards alcohol advertising. Alcohol is widely consumed in Australasia but there is ongoing tension over how …

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Alcohol marketing has crossed borders and entered the metaverse – how do we regulate new digital risk?

The World Health Organization’s newly released report on regulating cross-border alcohol marketing raises the alarm for countries like Australia and New Zealand, given their light touch towards alcohol advertising. Alcohol is widely consumed in Australasia but there is ongoing tension over how much restraint, if any, should be placed on the marketing of these products. …

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Shifting strategies to cater for Gen Z

PETALING JAYA: Marketers are aiming to have a stronger grip on today’s youths, specifically the Generation Z (Gen Z) group of individuals, as corporate Malaysia transitions into endemicity. To achieve this, marketers said they need to pivot their marketing strategies more efficiently to target this segment due to their ability to influence peers, hence making …

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8 Top Digital Marketing Tips to Set Your Strategy Apart in 2022

Image source: Getty Images For successful online marketing, companies need to be involved in all channels. The Ascent breaks down 8 digital marketing tips to get you in front of your audience. Today’s small businesses recognize the importance of digital marketing to drive their brand awareness, engagement, and sales efforts. To achieve successful online marketing, …

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How first-party data is a valuable asset that organizations should invest in and what does the future hold?

Organizations across industries are trying to amp up their first-party data in the wake of Google and Apple phasing out third-party cookies by 2023 completely. But most do not have a strong conviction to invest in solutions to capture, manage and leverage customer data effectively. In one of the sessions ‘First-Party Data – The Value …

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