Instant Message Marketing

Mithali Raj, Marketing & Advertising News, ET BrandEquity

Mithali Raj, Marketing & Advertising News, ET BrandEquity

Mithali Raj Mithali Raj likes a level-playing field and she extends that approach to endorsements as well, setting boundaries that she says she will not cross. Ads that smack of racism are out. As are brand communications that reek of sexism. In line with those choices, the one persona she displays with the most pride …

Mithali Raj, Marketing & Advertising News, ET BrandEquity Read More »

Facebook announces new business communication tools, including a tap expansion for messages

Facebook announces new business communication tools, including a tap expansion for messages

There is little to take away here. Facebook today announced a suite of new tools to help businesses create a more direct connection with potential customers, with a particular focus on personal messaging, while also looking to improve business discovery, and provide new management options to make it easier and better for business to reach. …

Facebook announces new business communication tools, including a tap expansion for messages Read More »

Dropping WhatsApp?  Nostalgia Drives Users to ICQ

Dropping WhatsApp? Nostalgia Drives Users to ICQ

In Hong Kong, some are choosing an alternative that reminds them of their childhood—before algorithms, Big Tech and viral misinformation. ICQ was a pioneering, mid-1990s internet messaging service then used on bulky PCs on dial-up. It was a precursor to AOL Instant Messenger, and was last in vogue when the TV show “Friends” was in …

Dropping WhatsApp? Nostalgia Drives Users to ICQ Read More »

Online learners find live chat gives them better access to staff, and is a good approximation for more traditional face-to-face conversations

Online learners find live chat gives them better access to staff, and is a good approximation for more traditional face-to-face conversations

Using live chat in education to support students Help-seeking is an essential self-regulatory and metacognitive skill. In the online learning environment, much of the learning is self-directed and there are generally fewer opportunities to receive help in real time. The uses of email and discussion boards are the most common method of seeking help in …

Online learners find live chat gives them better access to staff, and is a good approximation for more traditional face-to-face conversations Read More »

Understanding the Role of Yard Signs in Promoting Your Business

Understanding the Role of Yard Signs in Promoting Your Business

Your options for promotional and advertising products are abundant. Today a plethora of advertising products are available right from balloons and candy to mouse pads and pens for promoting your business, cause, or event. It is challenging to identify the best option that will work best for your business. However, marketing experts emphasize the use …

Understanding the Role of Yard Signs in Promoting Your Business Read More »

What Generation Z Wants From Financial Technology

What Generation Z Wants From Financial Technology

Generation Z doesn’t know a world without mobile banking. And that presents opportunities—and challenges—for financial-technology companies. Millennials used in the era of financial technology as we know it by embracing payment apps like Venmo and investing platforms like Robinhood and Acorns. But Gen Z grew up immersed in that technology—and they won’t be attracted by …

What Generation Z Wants From Financial Technology Read More »

Dealer Marketing: Embracing the Future Facebook Ecosystem of Today

Dealer Marketing: Embracing the Future Facebook Ecosystem of Today

The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple: adoption rate. The capabilities outlined in this article are available right now; However, many dealers are not embracing them and continue to advertise on Facebook as they …

Dealer Marketing: Embracing the Future Facebook Ecosystem of Today Read More »

Maintain personalization in digital banking

Maintain personalization in digital banking

The pandemic has prompted consumers to use mobile and online platforms more frequently, and companies of all kinds have stepped up to offer solutions through these channels. Credit unions (CUs) have been especially invested in innovation to keep the personal banking needs of their members on track despite the disruption. Members of Clearview Federal Credit …

Maintain personalization in digital banking Read More »