Instant Message Marketing

Decades in the making, real estate innovation drives industry into the future through the pandemic

Decades in the making, real estate innovation drives industry into the future through the pandemic

In unprecedented times, people are becoming reflexively gripped with fear and dread, but industry leaders can assess and not just assess the bigger picture, but anticipate what the appearance will look like. The next guest column from Bob Goldberg, CEO of the National Association of Realtors® does just that – it assesses today’s realities and …

Decades in the making, real estate innovation drives industry into the future through the pandemic Read More »

DOCOMO develops a solution to create high-frequency mobile cells

DOCOMO develops a solution to create high-frequency mobile cells

The first system-on-a-chip (SoC) was registered by the Finnish SoC Hub consortium. The project partners will then focus on improving the design, automation and performance of the SoC. The first of the three tranches that the consortium will develop will be ready for publication in early 2022. The SoC Hub initiative, coordinated by the University …

DOCOMO develops a solution to create high-frequency mobile cells Read More »

Telegram founder criticizes Facebook;  WhatsApp accused of secret marketing

Telegram founder criticizes Facebook; WhatsApp accused of secret marketing

Telegram founder Pavel Durov has benefited from the turmoil caused by a change in WhatsApp’s terms of service, accusing the social media giant of disrespecting its users. “I heard that Facebook has an entire section dedicated to finding out why Telegram is so popular. Imagine that dozens of employees are working full time. I am …

Telegram founder criticizes Facebook; WhatsApp accused of secret marketing Read More »

Why should you use a chatbot in your mobile marketing strategy?

Why should you use a chatbot in your mobile marketing strategy?

Soti Vayena, Senior Director of Digital Marketing at WayMore, an AMD Telecom business unit, looks at the role chatbots can play in an effective mobile strategy. Today’s consumers are mobile first, with mobile phone users outnumbering laptop and PC users. This advance has fundamentally changed the way consumers communicate, replacing traditional interactions with online messaging. …

Why should you use a chatbot in your mobile marketing strategy? Read More »

Companies look to CPaaS and RCS messaging to expand reach

Companies look to CPaaS and RCS messaging to expand reach

Despite some slowdown, US telecom companies have started rolling out rich telecom services over their mobile networks. While many in the business world may ignore RCS commercial messaging, smart marketing departments and IT stores are beginning to see its power – especially when combined with the Communications as a Service platform. Let’s take a look …

Companies look to CPaaS and RCS messaging to expand reach Read More »