Paid Advertising

Singapore clamps down on ads for ‘highly risky’ crypto trading

Singapore clamps down on ads for ‘highly risky’ crypto trading

Singapore’s financial regulator is clamping down on the marketing of cryptocurrency services in the city-state in a further setback for digital asset service providers looking to establish themselves in the Asian financial hub. The Monetary Authority of Singapore on Monday published a set of guidelines instructing crypto businesses to stop marketing or advertising their offerings …

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Oatly ads banned by UK watchdog over ‘misleading’ green claims |  Food & drink industry

Oatly ads banned by UK watchdog over ‘misleading’ green claims | Food & drink industry

The UK advertising watchdog has banned a high-profile marketing campaign by Swedish alt-milk brand Oatly after ruling its green claims were misleading. The Advertising Standards Authority (ASA) launched an investigation into the campaign after receiving 109 complaints from members of the public and the campaign group A Greener World. In one national newspaper ad the …

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Sponsored product ads have overtaken Amazon Search – and they won’t stop there – AdExchanger

Sponsored product ads have overtaken Amazon Search – and they won’t stop there – AdExchanger

More and more e-commerce sales are being preceded by paid product listings. The progress of e-commerce advertising in the past year and a half in revenue growth can be seen in Amazon’s earnings reports and the release of retail media platforms such as Walmart Connect, Target’s Roundel and Google Shopping. Marketers are also used to …

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Right to Know Requests Reveal Cyber ​​Charter Waste, Lack of Oversight;  Advocates, Lawmakers to Call for Immediate Reforms

Right to Know Requests Reveal Cyber ​​Charter Waste, Lack of Oversight; Advocates, Lawmakers to Call for Immediate Reforms

Right to Know Requests Reveal Cyber ​​Charter Waste, Lack of Oversight; Advocates, Lawmakers to Call for Immediate Reforms Pennsylvania House Democratic Caucus January 25, 2022 | 2:44 PM HARRISBURG, PA (January 25, 2022) – Education Voters of Pennsylvania revealed flagrant waste and egregious lack of oversight in Pennsylvania’s nine largest cyber charter schools uncovered in …

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Calgary Liberal MP George Chahal fined over election flyer row

Calgary Liberal MP George Chahal fined over election flyer row

Calgary’s only Liberal MP says he paid a fine after a doorbell camera caught him removing his opponent’s campaign flyer and replacing it with one on the eve of the last federal election. The video showed George Chahal, who won Calgary Skyview for the Liberals in the federal election in September 2021, walking toward the …

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Google replaces FLoC with “topics” for targeted ads without cookies

Google replaces FLoC with “topics” for targeted ads without cookies

Google is abandoning FLoC for its lack of true federal learning and privacy controls. They are replacing it with Topics, an API that takes advantage of browser history and provides users with more transparency and control. Themes API communicates user interests based on browser history Federated Learning of Cohorts (FLoC) is Google’s solution to targeted …

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