adtech

Yieldmo product team continues to drive innovation in 2022

Yieldmo product team continues to drive innovation in 2022

Yieldmo, a leading advertising technology company, completed success in 2021 with the appointment of five strategic product team leaders driving innovation in 2022. Under the guidance of industry veteran chief production officer, Eric Pickard, Yieldmo’s product team focuses on strategic initiatives For the company with the future of advertising technology in mind. Since Picard’s appointment …

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Sir Martin Sorrell has set up a new investment fund to drive innovation in high technology and information technology

Sir Martin Sorrell has set up a new investment fund to drive innovation in high technology and information technology

Sir Martin Sorrell’s S4Capital is launching a $150 million fund to invest in early-stage technology companies with a focus on the marketing and advertising industries. S4Capital has partnered with Stanhope Capital Group to launch a new venture capital fund, called S4S Ventures. Five major areas of technological innovation are in their sights: Martech, adtech, data …

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Top 8 Military CMO Stories of the Week – January 13, 2022

Top 8 Military CMO Stories of the Week – January 13, 2022

Constant Contact acquires Vision6 Email and SMS marketing platform, Vision6, has been acquired by Constant Contact for an undisclosed amount. US-based Constant Contact, a digital marketing platform also geared towards small and medium businesses, confirmed that it signed an acquisition agreement this week on a deal that is expected to expire in the second quarter …

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Prodge Reaches Unicorn Status in the Changing Privacy Landscape

Prodge Reaches Unicorn Status in the Changing Privacy Landscape

When Apple changed its privacy rules in April 2021 to require companies to get permission before collecting user data online, retailers and digital brands were left scrambling to find new ways to collect information about shoppers. The answer may lie in online surveys. Prodege, a market research and consumer survey startup, earned unicorn status last …

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