Advertising / Marketing / Public Relations

Google Misleading Publishers & Advertisers, Uncertified Colleges of Claim

Google Misleading Publishers & Advertisers, Uncertified Colleges of Claim

Google misled publishers and advertisers for years about the prices and operations of its ad auctions, and devised secret programs that slashed sales for some companies while raising prices for buyers, according to newly unredacted allegations and details in a lawsuit filed by the state’s attorney general. Meanwhile, Google snatched the difference between what it …

Google Misleading Publishers & Advertisers, Uncertified Colleges of Claim Read More »

Ad-Tech Smartly.io buys Google-focused company for more than 0 million

Ad-Tech Smartly.io buys Google-focused company for more than $100 million

Advertising technology provider Smartly.io Solutions Oy said it is buying Ad-Lib.io, a company that provides creative tools for various Google platforms, for more than $100 million as it seeks to expand its offering beyond social media. Subscribe to newsletters The Wall Street Journal | CMO today CMO Today brings the day’s top stories to media …

Ad-Tech Smartly.io buys Google-focused company for more than $100 million Read More »