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Apple quietly buys ads via Google for high-value subscription apps to monetize app publishers

Apple quietly buys ads via Google for high-value subscription apps to monetize app publishers

Several app publishers have told me that Apple secretly buys Google ads for high-value apps to raise millions of dollars in subscription revenue. They say Apple places ads without app developers’ approval, and Google won’t remove them. Cost: Millions of dollars in potential revenue loss. In addition to the high advertising costs of their own …

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IZEA Research discovered 56% of social media influencers

IZEA Research discovered 56% of social media influencers

Orlando, Florida, Jan. 14, 2022 (Globe Newswire) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technologies, data, and services to the world’s leading brands, today launched its latest research initiative, Influencing the Metaverse, today. The US Consumer Study examines how social media influencers are leading the way into virtual worlds. The …

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