Consumer Goods

Lyre audience details and learn remarketing from festive digital advertising play

Lyre audience details and learn remarketing from festive digital advertising play

More than 1.6 million unique impressions, a 30 percent increase in sales and a broader understanding of the open audience for soft drinks are just a few wins for Lyre’s Spirit after a Covid-fueled digital ad play. Ashley Murray, senior vice president of e-commerce for Lyre CMO Much of the Australia based business has grown …

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Ad-Tech Smartly.io buys Google-focused company for more than 0 million

Ad-Tech Smartly.io buys Google-focused company for more than $100 million

Advertising technology provider Smartly.io Solutions Oy said it is buying Ad-Lib.io, a company that provides creative tools for various Google platforms, for more than $100 million as it seeks to expand its offering beyond social media. Subscribe to newsletters The Wall Street Journal | CMO today CMO Today brings the day’s top stories to media …

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