“Mix data with storytelling to connect with consumers”

“Mix data with storytelling to connect with consumers”

New Delhi Bajaj Allianz Life Insurance’s chief marketing officer said the growth rate of Bajaj Allianz Life Insurance exceeded 50% in FY22 even as the private life class grew by 26-27%. In an interview, Mehra shared his views on the life insurance company’s changing communication strategy to target young consumers, and the value of blending …

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