digital advertisement

Maruti Suzuki is taking digital campaigning to the next level, to rely more on paid search in 2022

Maruti Suzuki is taking digital campaigning to the next level, to rely more on paid search in 2022

Maruti Suzuki, India’s largest automaker, plans to spend more on “paid research” in the next financial year. Since the pandemic, most brands have relied heavily on paid searches to attract qualified consumers to their websites in a more personalized and targeted manner. Maruti currently spends 25-30 percent of its digital advertising budget on paid searches …

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Paid advertising is not a future but current necessity for any business: Billboard

Paid advertising is not a future but current necessity for any business: Billboard

e4m’s Business Leaders Roundtable: Unlocking Digital for Growth, powered by Google, brought together a group of prominent marketing figures for a thought-provoking discussion about how businesses keep pace with consumers in a world of constant digital transformation. The discussion featured six speakers along with the moderator – Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop. Speakers …

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