growth strategies

3 ways direct-to-consumer brands can benefit from media coverage

3 ways direct-to-consumer brands can benefit from media coverage

Opinions expressed by entrepreneur Shareholders are theirs. The digital marketing landscape has undergone a radical transformation. Marketers can no longer rely on traditional search marketing and social networking channels. Costs are rising, profit margins are decreasing. Given this, DTC brands will find it difficult to attract high-value customers (LTV), and if they do, there is …

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No-cost marketing strategies that provide instant traction

No-cost marketing strategies that provide instant traction

Opinions expressed by entrepreneur Shareholders are theirs. New marketing strategies come and go all the time. There’s always something new to test and try, but many brands quickly fall back on proven strategies that deliver results month after month, such as SEO (search engine optimization), Google Pay Per Click Ads, Facebook Ads, and sometimes email …

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The common denominator of successful people

The common denominator of successful people

Opinions expressed by entrepreneur Shareholders are their own. What is the greatest predictor of a person’s success? Are Successful People Smarter Than Anyone Else? More educated? Harder workers? Do they get up early? Do they read more? You can drive yourself crazy while chasing that gopher. Every time you think you’ve decoded, an exception appears. …

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