Institutions’ behavior

Integral Ad Science buys Ad-Tech Publica for 0 million

Integral Ad Science buys Ad-Tech Publica for $220 million

Integral Ad Science company Publica LLC, a technology company focused on connected TV advertising, has been acquired for $220 million, with deals growing in the sector as well as more broadly in advertising technology. The IAS CEO said the purchase, paid for with 75% cash and 25% stock, is part of IAS’s ongoing strategy to …

Integral Ad Science buys Ad-Tech Publica for $220 million Read More »

Ad-Tech Smartly.io buys Google-focused company for more than 0 million

Ad-Tech Smartly.io buys Google-focused company for more than $100 million

Advertising technology provider Smartly.io Solutions Oy said it is buying Ad-Lib.io, a company that provides creative tools for various Google platforms, for more than $100 million as it seeks to expand its offering beyond social media. Subscribe to newsletters The Wall Street Journal | CMO today CMO Today brings the day’s top stories to media …

Ad-Tech Smartly.io buys Google-focused company for more than $100 million Read More »